Next Gen Strategy Intern

Landor; New York (NY); On-site; USD 28,000 - 34,000; Part time

Job summary

Landor, a WPP company in New York, is seeking a Strategy Intern to support the strategy team with data gathering and analysis to uncover meaningful insights and actionable recommendations for clients.

You will assist in research design, execute analyses, and learn to apply Brand Asset Valuator principles, pulling basic data and synthesizing findings to inform client work. This paid internship offers exposure to leading brand work.

Qualifications

• Support strategy with data gathering and insights.
• Assist in research design and analysis to uncover client insights.
• Apply Brand Asset Valuator principles to pull basic data.

Responsibilities

• Be a source of new brand and design ideas and trends.
• Assist in all aspects of research design, execution, and analysis.
• Structure, analyse, and synthesize primary and secondary research to generate actionable insights.
• Articulate insights to facilitate development of client work.
• Provide support on New Business opportunities as required.

Skills

Research design

Data gathering

Analysis

Insights articulation

AI-assisted analysis

Brand strategy

Tools

Brand Asset Valuator

Job description

Please note: This role is only open to people who participated in the 2026 Next Gen Programme.

We are Landor, part of WPP

World-leading brand experts,

underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

About WPP

WPP is the trusted growth partner for the world's leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company -powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

A Strategy Intern supports the strategy team through data gathering and analysis of the world around them to uncover meaningful insights and support the creation of actionable recommendations for our clients.

As a Strategy Intern at Landor you will...

• Be a source of new brand and design ideas and trends
• Assist in all aspects of research design, execution, and analysis
• Master the principles of Brand Asset Valuator and is able to pull out basic data
• Structure, analyse, and synthesize primary and secondary research to generate actionable
  insights
• Make the most of AI to improve the depth of foundational data and maximize efficiencies, including
  speed
• Articulate insights and points of view to facilitate the development of client work
• Work collaboratively on client work to identify insights and support in the development of
  recommendations
• Assist senior team members in developing highest quality end products such as client presentations
• Provide support on New Business opportunities as required
• Assist on new business opportunities by conducting background research on prospective clients,
  and supports in the creation of pitch and briefing material

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.

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