New York Luxury Brand Activation Lead

LVMH Group; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

RIMOWA Americas, based in New York City, seeks a dynamic Brand Activation Manager to elevate the Maison through luxury brand experiences and activations in the Americas. Reporting to the VP of Marketing, Americas, you will lead execution of activations, retail marketing initiatives and strategic partnerships.

You will collaborate with PR, Influence, Media, Retail and CRM teams to deliver integrated marketing moments, develop concepts aligned with global campaigns, and manage budgets and

Qualifications

• Experience leading luxury brand activations and events.
• Strong collaboration with PR, Retail, CRM and partners.
• Proven ability to manage budgets, timelines and cross-functional teams.

Responsibilities

• Lead planning and execution of brand activations across the Americas.
• Support growth of retail network with localized marketing and in-store experiences.
• Develop partnership activations with premium partners and agencies.
• Oversee project management, budgets, timelines and risk management.

Skills

Brand activations

Event management

Budget management

Cross-functional collaboration

Partnership development

Job description

RIMOWA Americas, based in New York City, seeks a dynamic Brand Activation Manager to elevate the Maison through luxury brand experiences and activations in the Americas. Reporting to the VP of Marketing, Americas, you will lead execution of activations, retail marketing initiatives and strategic partnerships.

You will collaborate with PR, Influence, Media, Retail and CRM teams to deliver integrated marketing moments, develop concepts aligned with global campaigns, and manage budgets and