New Home Specialist

Southern Home; Lakeland (FL); On-site; USD 42,000 - 64,000; Full time

Job summary

Southern Home in Lakeland, Florida seeks a people-focused professional who believes this isn’t a sales job but a people job. You will connect through curiosity and empathy, uncover the why behind a move, and guide buyers with intentional follow-up to keep momentum alive.

You are relational, a strong communicator, and naturally curious. The role emphasizes coachability, competitiveness, and growth-driven approach over pressure selling, transforming how people experience buying a home.

Qualifications

• Relational approach focused on trust and connection.
• Excellent verbal and written communication.
• Curiosity to uncover buyer stories and motivations.
• Growth-minded with coachable attitude.

Responsibilities

• Build trust with buyers through curiosity and empathy.
• Uncover the why behind the move and guide decisions.
• Deliver personalized follow-up with intention to maintain momentum.

Skills

Relational mindset

Strong communicator

Curiosity

Growth mindset

Job description

This isn’t a sales job. It’s a people job.

We’re looking for someone who builds trust, uncovers stories, and guides buyers with intention — not pressure.

What You Do

• Connect through curiosity + empathy
• Uncover the why behind the move
• Deliver personal, intentional follow-up
• Drive momentum

Who You Are

• Relational, not transactional
• Strong communicator + naturally curious
• Coachable, competitive, growth-driven

You don’t check in — youfollow up with purpose.

People > Process

Don’t sell homes. Change how people experience buying one.