New Development Leasing & Marketing Manager

Up Campus Management LLC; Charlottesville (VA); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Flexible PTO

Medical, dental, and vision insurance

HSA option

401(k) with Safe Harbor

Life/AD&D and long-term disability

Voluntary supplemental insurance

Employee Assistance Program

Job summary

Up Campus Management is seeking a New Development Leasing & Marketing Manager for Blume on Ivy in Charlottesville, VA. You will lead onsite leasing, marketing, and brand initiatives to drive occupancy and revenue during pre-leasing, lease-up, and stabilization.

You'll balance strategic planning with hands-on sales, tour presence, follow-up, and team leadership, partnering with the Community Manager and corporate teams to deliver an exceptional resident experience.

Qualifications

• Bachelor’s degree or equivalent relevant experience in student housing, property management, leasing, or a related field.
• Experience in student housing leasing, sales, or property operations is required.
• Working knowledge of Entrata or comparable property management software.

Responsibilities

• Lead onsite leasing strategy to achieve occupancy goals across pre-leasing, lease-up, and stabilization.
• Personally conduct tours and close qualified prospects via phone, text, email, and in-person follow-up.
• Train and coach leasing staff on sales standards, touring practices, and fair housing compliance.
• Lead regular leasing strategy meetings using performance data and team feedback.
• Monitor market conditions and competitor activity to optimize pricing and availability.
• Maintain accurate leasing dashboards and manage budgets and reporting.

Skills

Organizational skills

Communication skills

Technology skills

Leasing leadership

Education

Bachelor’s degree or equivalent in housing or related field

Tools

Entrata

Job description

Description

Up Campus Management is hiring a New Development Leasing & Marketing Manager to lead leasing performance, marketing execution, and brand presence for Blume on Ivy, a brand-new, purpose-built student housing community in Charlottesville, Virginia.

This role is responsible for driving occupancy and revenue outcomes while ensuring leasing, marketing, and brand initiatives are executed consistently and at a high level throughout pre-leasing, active lease-up, and stabilization. The Leasing & Marketing Manager plays a pivotal onsite role, balancing strategic planning with hands-on sales execution and team leadership.

This position is ideal for someone who thrives in new development environments, understands student decision-making, and can lead leasing teams while remaining deeply involved in tours, follow-up, and closing activity.

ABOUT THE ROLE

Under the general supervision of the Associate Director of Sales & Marketing, the New Development Leasing & Marketing Manager leads onsite sales and marketing initiatives and ensures alignment with the property business plan and Up Campus brand standards.

This role partners closely with the Community Manager, corporate teams, and campus partners to deliver a strong prospect and resident experience while achieving leasing velocity and occupancy goals.

WHAT YOU’LL BE RESPONSIBLE FOR

Lease-Up Strategy, Sales & Occupancy Performance:

• Achieve property leasing and occupancy goals throughout pre-leasing, lease-up, and stabilization
• Personally conduct tours and close qualified prospects through phone, text, email, and in-person follow-up
• Train and coach leasing staff on Up Campus sales standards, touring practices, and fair housing compliance
• Lead daily, weekly, and monthly leasing strategy meetings using performance data and team feedback
• Monitor direct and indirect competitors through regular market surveys
• Manage leasing goals, concessions, and unit pre-placements using the Leasing Tracker
• Maintain a clean, accurate Entrata dashboard for leads, applications, and pending leases

Leasing Team Leadership:

• Lead, train, schedule, and mentor interns, leasing professionals, and brand ambassadors
• Set clear expectations for performance, accountability, and professionalism
• Coach team members toward improved performance and career development
• Partner with the Community Manager and corporate teams to support smooth move-in execution

Marketing, Brand & Campus Presence:

• Plan and execute go-to-market and ongoing lease-up marketing strategies aligned with brand standards
• Develop and manage the annual marketing plan and budget, adjusting as needed during the leasing cycle
• Coordinate and maintain a presence at key campus and community marketing events
• Build partnerships with student organizations, Greek life, academic groups, and local businesses
• Establish and maintain a strong social media presence with engaging, organic content
• Maintain positive relationships within the university community to drive word-of-mouth awareness

Reporting & Administrative Oversight:

• Complete required leasing and marketing reports accurately and on time
• Maintain integrity of records through regular audits and system checks
• Manage marketing and leasing budgets in coordination with corporate leadership
• Deliver weekly, monthly, and quarterly reporting on traffic, leads, leases, and conversion performance

WHAT WE'RE LOOKING FOR

Required Qualifications:

• Bachelor’s degree or equivalent relevant experience in student housing, property management, leasing, or a related field
• Demonstrated experience in student housing leasing, sales, or property operations
• Experience leading, training, or coaching leasing teams, interns, or brand ambassadors
• Working knowledge of Entrata or comparable property management software
• Experience with marketing initiatives, including social media and digital marketing
• Strong organizational, communication, and technology skills

Preferred Qualifications:

• At least one year of new development lease-up experience or completion of a full lease-up season
• Experience leasing a student housing community with 600 or more beds
• Experience with stabilized student housing operations
• Familiarity with the Charlottesville student housing market and local university community
• Established relationships with student organizations, academic groups, Greek life, or local businesses

THE IDEAL CANDIDATE

• Goal-oriented, self-motivated, and adaptable to changing leasing strategies
• Strong communicator with excellent presentation and interpersonal skills
• Hands-on leader who coaches by example
• Highly organized and capable of managing competing priorities
• Comfortable working in a fast-paced, results-driven lease-up environment

SCHEDULE & WORK ENVIRONMENT

• Full-time, onsite position in Charlottesville, Virginia
• Generally scheduled between 8:00 a.m. and 5:00 p.m.
• Evening and occasional weekend availability required during peak leasing periods
• Occasional travel may be required
• Exempt classification, subject to confirmation

COMPENSATION & BENEFITS

• Salary of $50,000–$65,000 + Bonus Opportunities
• Flexible PTO and paid holidays
• Medical, dental, and vision insurance
• HSA option
• 401(k) with 3% employer Safe Harbor contribution
• Employer-paid life/AD&D and long-term disability insurance
• Voluntary supplemental insurance
• Employee Assistance Program (EAP)

Benefits and bonuses are subject to applicable eligibility requirements and plan terms.

WHY JOIN UP CAMPUS MANAGEMENT

Join Up Campus Management in launching Blume on Ivy, a new purpose-built student housing community in Charlottesville, Virginia. In this leadership role, you'll help shape leasing performance, build relationships within the university community, and develop a high-performing onsite team as the property moves from initial lease-up through stabilization.

Equal Opportunity Employer: We are proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, disability, protected veteran status, or any other status protected by applicable law.

E-Verify: We participate in the federal E-Verify program to confirm identity and employment authorization for all newly hired employees.

Accommodation: If you require a reasonable accommodation during the application process, please contact [e-mail].