New Business Marketing Team Lead, NA SMB

TikTok; Los Angeles (CA); On-site; USD 133,000 - 200,000; Full time

Job summary

An innovative firm is seeking a dynamic Marketing Leader to spearhead advertiser acquisition efforts for its advertising products. This role involves building a high-performing team focused on raising awareness of ad solutions and nurturing small to mid-market businesses. The ideal candidate will be a strategic thinker, data-driven marketer, and exceptional people manager, ready to drive impactful campaigns and enable businesses to succeed on the platform. Join a vibrant team dedicated to creativity and growth in a fast-paced environment.

Benefits

Health Insurance

401(k)

Paid Leave

Stock Units

Qualifications

• Proven success in driving advertising revenue growth, especially in commerce.
• Experience with CRM and marketing automation platforms.

Responsibilities

• Lead a team to develop advertising awareness campaigns.
• Nurture businesses through their first 90 days of advertising.

Skills

Advertising Revenue Growth

GTM Strategies

Communication Skills

CRM Platforms

Data-Driven Decision Making

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

HubSpot

Job description

New Business Marketing Team Lead, NA SMB

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Responsibilities

About the Team

The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys.

The ideal candidate is a dynamic and results-driven senior Marketing Leader ready to spearhead our new advertiser acquisition efforts for TikTok's advertising products. This role will build and lead a high-performing team focused on building awareness of TikTok's ad solutions and nurturing small, medium, and mid-market businesses through to their first 90 days of advertiser success. This leader will be a strategic thinker, a data-driven marketer, and an exceptional people manager.

Responsibilities

1. Solutions Awareness:

• Drive thought leadership and establish TikTok as the premier advertising platform by leading a team to develop compelling advertising solution awareness campaigns and creative assets in partnership with Growth Acquisitions teams.
• Manage a team member and our creative agency partners to deliver high-quality campaign assets (OOT, PMax, Search, YouTube, streaming audio) on time and within budget.
• Strong leadership and vision to build long-term customer equity, trust and deliver customer demand to drive acquisition channel conversion.
• Proactively identify and recommend new channels and innovative approaches to raise awareness of the TikTok Ads platform and its benefits to potential advertisers.

Nurture and Sales Enablement:

• Lead a team to nurture businesses from registration through a successful first 90 days of advertising, encompassing self-serve, vendor, and sales-touch enablement programs (email, events, campaigns, incentive programs, narratives, campaigns, etc.); as well as 3rd party programs like Affiliates and API partner nurturing (Shopify, Woo, Wix) at scale.
• Oversee team execution within email marketing platforms (e.g., HubSpot, internally built systems) while ensuring alignment with broader marketing narratives and customer lifecycle journeys.
• Partner closely with sales teams to develop and execute bespoke enablement programs, events, and activations tailored to grow specific customer segments through their first 90 days of spending.

Brand & Event Experiences:

• Lead the team in delivering high-impact, ROI-driven external industry and internal events (e.g., SXSW, TikTok World, HubSpot Inbound).
• Support sales teams to cultivate net new leads and existing client growth to build relationships with C-suite executives, decision-makers, and practitioners through strategic event participation to build credibility in the market and drive proven revenue growth.
• Exercise sound judgment in selecting events aligned with strategic objectives and present compelling justifications to leadership.

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven success in driving advertising revenue growth, specifically within the commerce sector.
• Deep understanding of online and offline commerce ecosystems, including closed and open-loop models.
• Experience developing and executing GTM strategies.
• Excellent communication, presentation, and interpersonal skills.
• Experience working with CRM and marketing automation platforms (e.g., HubSpot).
• Ability to travel to LA, Austin, or NY 1x or more per quarter to build, foster cross-functional and immediate team relationships.

Preferred Qualifications

• Possess Leadership Principles:
• Ability to thrive in a very fast-paced environment and effectively manage multiple priorities. Bias toward delivery of outputs in MVP vs waterfall.
• Strong performance management skills, setting high standards for results, rigor, and collaboration, while fostering a positive, engaging work environment.
• Proactive mindset, excellent storytelling, and comfort working in ambiguous situations.
• Highly data-driven, with strong creative marketing sensibility and campaign expertise.
• Strong cross-functional collaborator, surfacing broader business drivers guiding team and company success.
• Willing to engage directly with data, review processes, or contribute hands-on.
• Experience with advertising platforms and technologies.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. With global offices, including Los Angeles and Singapore, we foster a diverse and innovative environment.

Why Join Us

Our mission is to inspire creativity and bring joy. We value curiosity, humility, and impact. We embrace challenges, iterate constantly, and promote an 'Always Day 1' mindset. Join us to create and grow together.

Diversity & Inclusion

TikTok is committed to an inclusive environment that values diverse skills, experiences, and perspectives. We aim to reflect the communities we serve and celebrate our diversity.

TikTok Accommodation

We provide reasonable accommodations for candidates with disabilities, religious beliefs, or other protected reasons. Contact us at https://tinyurl.com/RA-request for assistance.

Job Information

Base salary range: $133,000 - $200,000 annually, with potential bonuses, incentives, and stock units. Benefits include health insurance, 401(k), paid leave, and more. Benefits may vary by location.