Marketing Measurement Lead, Americas

TikTok; Los Angeles (CA); On-site; USD 165,000 - 205,000; Full time

Job summary

Join a forward-thinking company as a Marketing Measurement Professional, where your expertise in data-driven decision-making will empower strategic marketing initiatives. This role focuses on leveraging advanced analytics to optimize brand performance across diverse regions. Collaborate with cross-functional teams to translate complex data into actionable insights, driving impactful marketing strategies. With a commitment to creativity and innovation, this dynamic position offers an exciting opportunity to influence marketing effectiveness and efficiency at scale. Embrace the challenge of shaping the future of marketing through data and insights.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Qualifications

• Experience in marketing science and analytics within a global organization.
• Strong analytical skills to translate complex data into actionable insights.

Responsibilities

• Build and improve analytics and insights capabilities for marketing.
• Use SQL and Python/R to manipulate and analyze large datasets.

Skills

SQL

Python

R

Data Visualization

Statistical Modeling

Analytical Skills

Problem-Solving

Communication Skills

Education

Bachelor's degree in Statistics, Business, Economics, or Math

Graduate degree in Marketing, Analytics, or related field

Tools

Tableau

Power BI

Looker

Job description

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Responsibilities
About the Team:
The Marketing Data Science & Analytics team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering analytics and data science solutions that drive marketing efficiency and impact. Our team is responsible for marketing mix modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We span experimental and observational analyses, leveraging individual studies, meta-analyses, and scalable tools to influence top-line budget allocation and shape TikTok’s marketing strategy at scale.

Our mission: We exist to empower Marketing to make confident, strategic decisions through data and insights. We bring clarity to complexity—translating information into understanding, and analysis into action. By surfacing what matters most, we enable smarter investments and more effective planning. Our work creates alignment across Brand & Comms and elevates the role of analytics in shaping the future of TikTok.


About the Role:
We are looking for an experienced marketing measurement professional to leverage measurement methodologies, statistical techniques, and business acumen to steer the Marketing organization with data-driven decisions in the pursuit of continuous improvement. The ideal candidate will use their understanding of experimentation and analysis to identify and deploy the appropriate solutions to measure impact across brand, product, and financial outcomes, as well as identify key insights and hypotheses to drive improved performance. This role will focus on our AMS region, leading measurement and analytics for North America, South America, and Australia.

As a key partner to Brand Marketing, Product Marketing, Media, Creative, and Comms teams, this individual will translate data and analytics into actionable recommendations. In addition to measuring individual activations, they will use tools such as SQL and Python/R to conduct meta-analyses to identify broader patterns and best practices, and they will leverage data visualization platforms to create self-serve environments that empower our key partners. Strong written and verbal communication will also be critical for sharing and activating insights and recommendations within audiences ranging from hands-on working teams to executive leadership.

Drive decisions that impact Marketing, Brand, and Comms outcomes:
- Build and improve analytics, measurement, and insights capabilities using observational, causal, and quasi-experimental methods with specific focus on improving brand outcomes. Design experiments for complex and non-standard Marketing initiatives.
- Evaluate 3rd party measurement methods including solutions offered by advertising platforms focused on brand measurement, improve the methodologies, and bring the new capabilities in house for deployment at scale across the Marketing org.
- Analyze and recommend KPIs for Marketing initiatives at global, regional, and local levels to maximize the impact of investments.
- Synthesize results from multiple sources into cohesive summaries with clear outcomes, recommendations, and next steps.
- Collate and analyze results across campaigns and markets to detect patterns and uncover best practices for improving marketing effectiveness and efficiency in media and creative.

Data Science and Analytics:
- Use SQL and Python/R to manipulate and analyze large datasets from multiple sources, including brand trackers, behavioral data, social listening, and marketing effectiveness studies.
- Create marketing dashboards and leverage data visualization tools to democratize access to insights.

Strategic & Cross-Functional Collaboration:
- Manage relationships with measurement and media vendor partners to align on top priorities and align resources accordingly.
- Partner with Brand, Comms, and Product Marketing to embed insights into campaign strategies.
- Define marketing KPIs aligned with broader business objectives and leverage advanced analytics to identify key drivers, providing actionable insights to optimize campaign strategies.
- Consult on study design, ensuring high-quality measurement and appropriate interpretation of results given the strengths and limitations of a given methodology.
- Stay up-to-date with the latest developments in marketing technology, marketing data science, and analytics, and identify opportunities to leverage emerging trends and technologies.

Qualifications
Minimum Qualifications
- Bachelors degree in relevant field (e.g., Statistics, Business, Economics, Math) or equivalent workplace experience.
- Experience in marketing science, consumer insights, marketing analytics, or a related field within a global organization.
- Expertise in experimental design and measurement methodologies for individual platforms as well as cross-channel applications.
- Strong analytical and problem-solving skills, with the ability to translate complex data into actionable recommendations.
- Experience with data manipulation (e.g. SQL), statistical/analytical tools (e.g. Python, R), and data visualization tools (e.g. Tableau, Power BI, Looker).
- Experience with statistical modeling techniques.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex concepts to non-technical stakeholders.
- Self-motivated and proactive, with the ability to work independently and manage multiple projects
simultaneously.

Preferred Qualifications
- Graduate degree (Master’s or Ph.D.) in Marketing, Analytics, Psychology, Statistics, Economics, or a related field.
- Experience in marketing science, consumer insights, marketing analytics, or a related field within a global organization.
- Experience in a data science or measurement role within a market research firm, consulting agency, or global tech company.
- Expert-level proficiency with data manipulation, analysis, and visualization tools.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $165000 - $205000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet and Entertainment

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