New Business Development Advisor

Canon; Atlanta (GA); Remote; USD 97,000 - 145,000; Full time

Benefits offered by this job

Employee discounts

Dress for Your Day attire

Volunteer opportunities

Canon merch

Job summary

Canon U.S.A., Inc. seeks a New Business Development Advisor for the Atlanta area. This full-time, remote-friendly role drives direct and indirect sales, builds channel partnerships, and leads go-to-market execution for new solutions from incubation to commercialization.

You will own end-to-end sales cycles, recruit and enable partners, and gather market insights to inform product development. Travel ~50% to sites and events with occasional evenings for trade shows.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field, plus 7 years of related experience.
• Willingness to travel ~50% to customer sites, partner locations, and industry events.
• Strong grounding in consultative/solution sales, channel partner ecosystem development, and pipeline management.
• Occasional evening or weekend work to support trade shows and partner events; driving license required.

Responsibilities

• Identify & Prospect Target Accounts to validate market fit and generate early demand.
• Own the direct selling process from initial discovery and solution positioning through negotiation and contract execution
• Recruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integrators
• Develop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentives
• Gather Customer and market insights to inform product development
• Conduct customer discovery conversations and on-site visits; translate customer needs into product input
• Represent Canon at inventory events, conferences, and partner events to build pipeline and market visibility
• Monitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolio
• Source and manage external SME consultants to accelerate solution readiness for go-to-market
• Support transition of solutions from incubation through go-to-market and handover to established Canon business units
• Partner with cross-functional teams to translate insights into roadmap and go-to-market input

Skills

Consultative selling

Channel partners

Pipeline management

CRM

Education

Bachelor's degree in Business or related field

Tools

CRM systems

Job description

About this position

New Business Development Advisor

US-GA-Atlanta

Job ID: 34948
Type: Full-Time
# of Openings: 1
Category: Sales/Business Development
Additional Locations|CUS

About the Role

The New Business Development Advisor (Advisor, New Business Develmt) drives direct and indirect sales, channel partnership development, and go-to-market execution for Canonas it incubates and commercializes new solutions. This role owns end-to-end sales cycles with target accounts, recruits and enables channel and reseller partners to extend market reach, and gathers customer and market insight to inform product development.

This position is full time and is considered virtual. The office will be open 5 days a week; however you will not be required to report to the office unless there is a specific business need. Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact

• Identify & Prospect Target Accounts to validate market fit and generate early demand
• Own the direct selling process from initial discovery and solution positioning through negotiation and contract execution
• Recruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integrators
• Develop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentives
• Gather Customer and market insights to product
• Conduct customer discovery conversations and on-site visits; abstract customer needs into actionable input for product development and roadmap planning
• Represent Canon at inventory events, conferences, and partner events to build pipeline and market visibility
• Monitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolio
• Source and manage external SME consultants and manage their contributions to accelerate solution readiness for go-to-market
• Support the transition of solutions from incubation through go-to-market and eventual handover to established Canon business units, ensuring continuity of customer, partner, and market relationships
• Partner with cross functionally with product, engineering, and program teams to translate customer, market, and partner insight into actionable roadmap and go-to-market input

About You: The Skills & Expertise You Bring

• Bachelor's degree in Business, Marketing, Communications or a relevant field or equivalent experience required, plus 7 years of related experience
• Approximately 50% or more travel required to customer sites, partner locations, and industry trade shows/conferences
• Strong grounding in consultative/solution sales, channel partner ecosystem development, and pipeline management required; familiarity with CRM and sales pipeline management tools and practices expected
• Occasional evening or weekend work required to support trade shows, partner events, and customer engagements; not subject to a fixed on-call schedule
• Individual must possess a clean valid state driver's license in order to obtain the position
• This position requires driving, therefore a valid driver's license and acceptable driving record are necessary. Additionally, because this position requires driving for company business as an essential function of the job, must remain in compliance with company safety guidelines and policies

We are providing the anticipated salary range for this role: $96,880 - $145,090 annually.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa .

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You'll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

• Employee referral bonus
• Employee discounts
• Dress for Your Day attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you cant get anywhere else

Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.