Neurodegeneration TA Marketer Launch Strategy Lead

Genentech; South San Francisco (CA); Hybride; USD 162 000 - 301 000; Plein temps

Résumé du poste

Genentech in South San Francisco, CA, seeks a strategic marketer to drive TA/brand strategy for Alzheimer’s Disease and related neurodegenerative programs. You will partner with Customer Marketers to translate strategy into customer actions and market definitions.

The role emphasizes launch readiness, data-driven decision-making, and cross-functional leadership across marketing, access, and field teams in a hybrid environment.

Qualifications

• Bachelor's degree.
• Two years of marketing experience or one year of marketing experience and an MBA.
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions.
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

Responsabilités

• Sets & guides overall Therapeutic Area (TA) / brand strategy closely collaborating with the Customer Marketer to update strategy as needed.
• Collaborates with all Customer Marketers to translate brand strategy to customer strategies.
• Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions.
• Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required.
• Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners.

Connaissances

Marketing experience

Data interpretation

Strategic decision making

Cross-functional collaboration

Storytelling / content development

Formation

Bachelor's degree

MBA (desired)

Description du poste

Genentech in South San Francisco, CA, seeks a strategic marketer to drive TA/brand strategy for Alzheimer’s Disease and related neurodegenerative programs. You will partner with Customer Marketers to translate strategy into customer actions and market definitions.

The role emphasizes launch readiness, data-driven decision-making, and cross-functional leadership across marketing, access, and field teams in a hybrid environment.