Nebraska Communications Lead: Strategy, Media & Engagement

AARP; Oklahoma; Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health, dental, vision plans

401(k) plan with company match

Paid time off and holidays

Job summary

AARP Nebraska seeks an Associate State Director - Communications to lead integrated communications and marketing that advance the organization's mission, elevate brand awareness, and engage diverse audiences. The role is based in Lincoln with a hybrid work model and cross-functional collaboration.

You will develop multi-channel strategies, manage media relations, create content across social and digital channels, and measure results.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism or related field (or equivalent experience).
• 5+ years of significant experience in communications, public relations, marketing, media relations, digital communications or a related discipline.
• Demonstrated experience developing and executing integrated, multi-channel communications and marketing campaigns that increase brand awareness, audience engagement, and organizational impact.
• Solid expertise in social media and digital communications, including content strategy, audience growth, engagement, and analytics across multiple platforms.
• Experience creating compelling written and visual content for diverse audiences, including newsletters, web content, social media, marketing materials, advocacy communications, and stakeholder messaging.
• Strong organizational and decision-making skills, with the ability to operate independently as the lead communications professional working collaboratively with cross-functional matrixed teams, managing complex and innovative projects.
• Demonstrated proficiency with digital communications tools, content management systems, social media management platforms, and emerging technologies, including a willingness to leverage AI-enabled tools to enhance communications effectiveness.

Responsibilities

• Leads the development of communications strategies tailored for target audiences over multi-channel platforms, and execution of those efforts to inform, educate, and influence both internal and external audiences.
• Develops message frameworks based on message research, including tailoring to diverse audiences.
• Produces or collaborates on producing a variety of individual communications products for internal and external audiences, including designing, writing, editing, and/or publishing communications across social, digital, earned media and owned channels.
• Develops and executes integrated communications and marketing plans while providing day-to-day communications and marketing support and superior client service.
• Acts as day-to-day project manager for internal and external departmental communications efforts.
• Plans, organizes, and implements special assigned projects with cross-functional teams.

Job description

AARP Nebraska seeks an Associate State Director - Communications to lead integrated communications and marketing that advance the organization's mission, elevate brand awareness, and engage diverse audiences. The role is based in Lincoln with a hybrid work model and cross-functional collaboration.

You will develop multi-channel strategies, manage media relations, create content across social and digital channels, and measure results.