Senior State Communications Director — Hybrid, Multi-Channel

AARP; Idaho; Hybrid; USD 95,000 - 150,000; Full time

Benefits offered by this job

401(k)

Company pension

Health, dental & vision

Paid time off

Tuition reimbursement

Job summary

AARP is seeking an Associate State Director - Communications to shape and drive strategic communications across channels, aligning with the organization’s mission for people 50 and older. You will lead messaging, content, and campaigns that educate and influence diverse audiences, while partnering across departments to measure impact and optimize results.

The role requires strong writing, storytelling, and editing skills, extensive experience in communications campaigns, and a proven ability to

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field required.
• Minimum of 8 years of experience planning, executing, and evaluating strategic communications campaigns.
• Ability to learn internal tools and synthesize complex topics into clear materials and scripts.
• Demonstrated ability to lead design and execution of campaigns that increase brand awareness.

Responsibilities

• Leads the development of communications strategies for target audiences across multi-channel platforms.
• Develops message frameworks and tailors messaging for diverse audiences.
• Produces communications products for internal and external audiences across channels.
• Develops and executes integrated communications and marketing plans; supports program objectives.
• Acts as day-to-day project manager for internal and external communications efforts.
• Plans and implements special projects with cross-functional teams and stakeholders.
• Coordinates internal/external events and engages volunteers in communications activities.
• Develops relationships with key media outlets and serves as a media spokesperson as needed.

Skills

Communications strategy

Multi-channel campaigns

Storytelling

Media relations

Project management

Cross-functional collaboration

Writing & editing

Digital & social media

Brand management

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related field

Tools

Canva

Clipchamp

PowerPoint

AI tools (Copilot)

Job description

AARP is seeking an Associate State Director - Communications to shape and drive strategic communications across channels, aligning with the organization’s mission for people 50 and older. You will lead messaging, content, and campaigns that educate and influence diverse audiences, while partnering across departments to measure impact and optimize results.

The role requires strong writing, storytelling, and editing skills, extensive experience in communications campaigns, and a proven ability to