Natural Channel Growth Director

ForceBrands

New York (NY)

On-site

USD 150,000 - 210,000

Full time

14 days+

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Job summary

ForceBrands seeks an experienced sales leader to take ownership of the Natural channel from day one, driving strategy, relationships, and growth across key retailers. This role offers high-impact potential with possible advancement toward VP-level leadership within Grocery and Natural sales.

Ideal candidates have 8+ years in progressive CPG sales within Natural; strong broker/distributor network; proven P&L and trade-promo expertise.

Qualifications

8+ years of progressive CPG sales experience within the Natural grocery channel.
Proven experience directly managing major Natural retail accounts.
Established relationships with Natural retailers, category buyers, brokers, distributors, and other key industry decision-makers.
Strong knowledge of trade promotion strategy, customer P&Ls, and annual business planning.

Responsibilities

Lead the overall sales strategy, growth plan, and day-to-day execution for the Natural channel.
Own and expand relationships with key Natural retailers, including major chains.
Build and execute annual customer business plans, promotional calendars, trade programs, and account-specific growth strategies.
Lead customer negotiations, assortment and category reviews, promotional planning, and annual business reviews.
Oversee broker partnerships and ensure broker teams drive distribution and performance.
Collaborate with UNFI and KeHE to improve distribution and strengthen execution.
Identify, pursue, and secure new retail partnerships within Natural grocery.