National Sales Manager, US

ABB; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

ABB is seeking a US National Sales Manager to lead and accelerate growth across the United States for the Emergency Lighting business. You will lead a team of four Regional Sales Managers and drive revenue through channel partnerships and strategic initiatives.

Role requires strong leadership, deep commercial acumen, and ability to align sales with broader business objectives while building long-term customer and partner relationships. Remote work across the US is supported.

Qualifications

• Demonstrated 10+ years of progressive sales leadership experience in relevant industrial sectors.
• Ability to lead multi-region sales teams and oversee networks of agencies.
• Experience with strategic sales planning, budgeting, forecasting, and channel management.
• Experience launching new products and cross-functional initiatives.

Responsibilities

• Lead and develop a four-Region sales team to meet revenue, profitability, and customer-satisfaction goals.
• Establish sales objectives, metrics, accountability, and regular business reviews.
• Oversee national network of independent sales agencies and agents.
• Develop and execute US sales strategy, identify market trends, growth opportunities, and channel optimization initiatives.
• Own annual sales budget, forecasting, and executive reporting.
• Coordinate product launches, pricing, and GTM strategies with Marketing and Product teams.
• Support key accounts and resolve pricing/product/customer issues with market intelligence.
• Represent ABB at industry events and expand market visibility.

Skills

Leadership

Team leadership

Strategic sales

Budgeting & forecasting

CRM proficiency

Channel management

Presentation & negotiation

Travel readiness

Education

Bachelor's degree in Business or related field

Tools

CRM systems

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Sales Manager

We are seeking a US National Sales Manager to lead and accelerate sales growth for ABB's Emergency Lighting business across the United States. This role is responsible for driving revenue growth, expanding market share, and strengthening customer relationships. The successful candidate will lead a team of four Regional Sales Managers and oversee a nationwide network of independent sales agencies representing multiple lighting manufacturers.

The US National Sales Manager will work closely with Marketing and Product Management to execute strategic business initiatives, support new product launches, implement pricing strategies, and drive market development activities. The role requires strong leadership, commercial acumen, and the ability to align sales execution with broader business objectives while fostering long-term customer and channel partner relationships.

Work Model

Remote

Your Responsibilities

• Guide, support, and develop four Regional Sales Managers to meet sales, profitability, and customer satisfaction goals.
• Establish sales objectives, performance metrics, accountability measures, and conduct regular business reviews.
• Manage and optimize the U.S. network of independent sales representative agencies, including selection, onboarding, training, evaluation, and alignment with company strategies.
• Develop and execute the overall U.S. sales strategy, identifying market trends, competitive dynamics, growth opportunities, and channel optimization initiatives.
• Increase revenue through strategic account development, market expansion, and corrective actions to improve sales performance.
• Own the annual sales budget, forecasting process, business metrics, resource allocation, and executive reporting.
• Oversee U.S. product launches, working with regional teams and agents to support market readiness, adoption, and reach.
• Partner with Marketing and Product Management on go-to-market strategies, product roadmaps, pricing, custom solutions, and growth initiatives.
• Support key customer relationships, strategic accounts, and resolution of complex pricing, product, and customer issues while providing market intelligence.
• Represent the company at industry trade shows and events to build customer connections and expand market visibility.

Your Background

• Bachelor's degree in Business, Marketing, Engineering, or a related field.
• 10+ years of progressive sales leadership experience within the emergency lighting, lighting, electrical, or related industrial sectors.
• Demonstrated ability to lead multi-region sales teams and oversee sales representative networks.
• Extensive experience in strategic sales planning, budgeting, forecasting, and channel management.
• Experience launching new products and managing cross-functional initiatives.
• Effective leadership and staff management capabilities.
• Deep business acumen and strategic thinking abilities.
• Advanced communication, negotiation, and presentation skills.
• Capacity to collaborate effectively across Sales, Marketing, Product Management, and Executive Leadership teams.
• Demonstrated skill in identifying issues and developing effective solutions.
• Proficiency with CRM systems and sales performance analytics.
• Ability to travel extensively throughout the United States.

Travel Requirements

• Travel regularly throughout the United States to support sales teams, Agents, customer meetings, and industry events.
• Periodic travel to Head Office for strategic planning, business reviews, and cross-functional collaboration.

More About Us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.

What's In It For You

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB is an Equal Employment Opportunity and Aff…

ABB is an Equal Employment Opportunity and Aff…

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Aff…

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail]. Resumes and applications will not be accepted in this manner.

ABB Benefit Summary For Eligible US Employees

Go to MyBenefitsABB.com and click on "Candidate/Guest" to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Paid Parental Leave
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)

Time off

ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy

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