National Pasta Sales Manager

George DeLallo Company; Atlanta (GA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Build a brand from the ground up

Ownership and results-driven culture

Authentic Italian flavors

Job summary

A leading Italian food brand is seeking a highly motivated National Pasta Sales Manager to lead the launch of a premium pasta brand in the U.S. grocery channel. This role is field-based and requires up to 75% overnight travel, focusing on managing distributor relationships and executing business plans. Ideal candidates will have a bachelor’s degree or equivalent experience in CPG sales, strong negotiation skills, and proficiency in Microsoft Office. Fluency in Italian is preferred. Join us to build a brand with quality and tradition.

Qualifications

• 5+ years in CPG sales, with a proven background in selling and negotiation.
• Experience collaborating with brokers and distributors.
• Fluency in Italian (strongly preferred).

Responsibilities

• Develop and execute an annual business plan for target customers.
• Ensure consistent merchandising and shelf management.
• Monitor sales performance to align with business goals.
• Ensure consistent execution of merchandising, assortment, pricing, and shelf management aligned with brand and customer strategies.
• Stay current on category trends and competitive activity to guide strategy.
• Leverage analytical tools and syndicated data to grow distribution and refine pricing strategies.
• Maintain strong communication and cross-functional collaboration with brokers, distributors, internal sales, marketing, and customer service teams.
• Monitor sales performance on a weekly/monthly basis to ensure alignment with business goals.
• Cultivate effective, trust-based relationships with key decision-makers across grocery accounts.
• Identify competitive threats and develop gap‑closure plans to win market share.
• Conduct strategic customer assessments to align the pasta offering with customer goals and retail strategies.
• Lead or participate in special projects as assigned.

Skills

Sales experience

Negotiation skills

Key account management

Communication skills

Problem-solving skills

Interpersonal skills

Influencing skills

Education

Bachelor’s degree or equivalent experience

CPG experience

Tools

Microsoft Office

Category analytics

CRM software

Job description

National Pasta Sales Manager

DeLallo is seeking a highly motivated and experienced professional for the role of National Pasta Sales Manager. This role is critical in leading the launch and national roll‑out of a premium pasta brand in the U.S. grocery channel. The National Pasta Sales Manager will be responsible for executing launch plans, managing distributor and retailer relationships, and delivering sustainable volume growth. The role is field-based and requires frequent travel across the country to ensure successful market execution and long-term brand growth.

Location: Field-Based (Remote, U.S.)

Travel: Up to 75% overnight travel required – Domestic and International (Italy)

Key Responsibilities:

• Develop and execute an annual business plan for target customers and broader retail channels.
• Develop a measurable volume, promotion and distribution plan to achieve overall sales objectives with customers while working with brokers/distributors to reach additional partners throughout the network.
• Collaborate with brokers and distributors to expand the brand's presence nationwide and to develop and deliver effective category review presentations.
• Ensure consistent execution of merchandising, assortment, pricing, and shelf management aligned with brand and customer strategies.
• Stay current on category trends and competitive activity to guide strategy.
• Leverage analytical tools and syndicated data to grow distribution and refine pricing strategies.
• Maintain strong communication and cross-functional collaboration with brokers, distributors, internal sales, marketing, and customer service teams.
• Monitor sales performance on a weekly/monthly basis to ensure alignment with business goals.
• Cultivate effective, trust-based relationships with key decision-makers across grocery accounts.
• Identify competitive threats and develop gap‑closure plans to win market share.
• Conduct strategic customer assessments to align the pasta offering with customer goals and retail strategies.
• Lead or participate in special projects as assigned.

Qualifications:

• Bachelor’s degree preferred; equivalent experience (5+ years in CPG sales) accepted.
• Strong background in selling, negotiation, and key account management in CPG.
• Proven success working with brokers and distributors (required).
• Exceptional communication, leadership, and presentation skills.
• Strong problem‑solving and conflict‑resolution abilities.
• Proficiency in Microsoft Office (PowerPoint, Excel, Outlook).
• Experience working with syndicated data and category analytics.
• Strong interpersonal, influencing, and relationship‑building skills.
• Ability to engage senior‑level buyers and stakeholders.
• Category and brand‑building knowledge is preferred.
• Fluency in Italian (spoken and written) strongly preferred.

Why Join DeLallo?

At DeLallo, we bring authentic Italian flavors to tables across America. This is a unique opportunity to build a brand from the ground up with a company known for quality, tradition, and innovation. If you’re a self‑starter who thrives on ownership and results, we want to hear from you.