National Manager of Member Marketing & Communications

Taylor Morrison; Tallahassee (FL); Híbrido; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Taylor Morrison is seeking a National Manager of Member Marketing & Communications to lead multi-channel member outreach across Esplanade communities and collaborate with Resort Operations to drive engagement and growth.

The role oversees national campaigns, brand-aligned content, and cross-functional programs, with a focus on strategic leadership, performance analytics, and hospitality-style guest experiences across multi-site environments.

Formación

• Bachelor's degree in Marketing, Communications, or related field.
• 5–10 years of relevant experience with leadership responsibility.
• Experience in hospitality, lifestyle, or multi-site environments preferred.
• Strong leadership, communication, and project management skills.
• Demonstrated business acumen and ability to analyze data to drive results.

Responsabilidades

• Lead multi-channel communication strategies to engage members across communities.
• Establish standards, tools, and best practices for consistent, high-quality communications.
• Partner with community leadership to enhance member engagement and communication effectiveness.
• Monitor member feedback and communication performance to inform improvements.
• Develop and execute national marketing campaigns and program launches.
• Ensure alignment of marketing materials with brand standards.
• Partner with operations teams to drive member participation, engagement, and revenue.
• Identify opportunities to enhance the overall member communication and marketing experience.
• Lead and manage key marketing initiatives, including digital platforms and publications.
• Ensure content consistency across community websites and channels.
• Collaborate cross-functionally to deliver integrated marketing and communications strategies.
• Support training and development on brand standards and marketing expectations.
• Share best practices to drive operational excellence and efficiency.
• Represent the brand and collaborate across teams to strengthen efforts.

Conocimientos

Leadership

Communication

Project management

Analytical thinking

Educación

Bachelor's degree in Marketing, Communications, or related field

Descripción del empleo

Job Description Summary

The National Manager, Member Marketing & Communications leads the strategy and execution of member-facing marketing and communications across Esplanade communities. This role partners with Resort Operations and community leadership to drive engagement, ensure brand consistency, and support business growth.

Job Details

What You'll Do

Member Communications

• Lead multi-channel communication strategies to effectively engage members across communities
• Establish standards, tools, and best practices to ensure consistent, high-quality communications
• Partner with community leadership to enhance member engagement and communication effectiveness
• Monitor member feedback and communication performance to inform continuous improvement

Member Marketing

• Develop and execute national marketing campaigns and program launches
• Ensure alignment of all marketing materials with brand standards
• Partner with operations teams to drive member participation, engagement, and revenue
• Identify opportunities to enhance the overall member communication and marketing experience

Project Management

• Lead and manage key marketing and communication initiatives, including digital platforms and publications
• Ensure consistency and quality of content across community websites and communication channels
• Collaborate cross-functionally to deliver integrated marketing and communication strategies

Resort Lifestyle Marketing

• Support training and development of teams on brand standards and marketing expectations
• Establish and share best practices to drive operational excellence and efficiency
• Represent the brand and collaborate across teams to strengthen communication and marketing efforts

Sound Like You?

You might be just who we're looking for if you have.

• Bachelor's degree in Marketing, Communications, or related field
• 5-10 years of relevant experience, including leadership responsibility
• Experience in hospitality, lifestyle, or multi-site environments preferred
• Strong leadership, communication, and project management skills
• Demonstrated business acumen and ability to analyze data to drive results

Additional Requirements

• Ability to travel up to 50%

FLSA Status: Exempt

Will have responsibilities such as:

• Interviewing, selecting, and training employees
• Determining work techniques
• Planning the work
• Apportioning work among employees
• Determining the types of equipment to be used in performing work, or materials needed
• Planning budgets for work
• Monitoring work for legal or regulatory compliance
• Providing for safety and security of the workplace

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.