National Accounts Manager- Natural Channel

剔偉; Northern (KY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Paid-Time-Off Program

Mindfulness support with Calm App

401k

Life Insurance

Sabbatical: 6 weeks

Voluntary benefits

Job summary

TRIP Drinks is seeking a National Accounts Manager to drive growth across national chains like Whole Foods and Sprouts in the U.S. You will shape launch strategies, manage distributor relationships, and secure sku expansions while coordinating with marketing and finance teams.

The role requires 8–10 years in CPG and 2–4 years with major national buyers, with a passion for delivering calm energy through our products. On-site collaboration and travel are expected.

Qualifications

• 2-4 years experience working directly with buyers and brokers of at least 2 National Chains (Whole Foods and Sprouts).
• 8-10 years of experience within the CPG industry.
• Passionate about TRIP, and inspired by the goal of helping 1 Billion people find their Calm.
• Enthusiastic and comfortable working in an early-stage company. Ability to think rapidly in a growing and changing environment while driving sales.
• Ability to take initiative and work autonomously – self starter who follows through to the end result.
• Works well with ambiguity and asks the right questions to get at the solution.
• Strong planning, organisation and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
• Competence in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and all video conferencing tools based on partners preference..
• Must be able to work flexible hours, including evenings and weekends for special events/trade shows.
• Must have a reliable car, valid driver's license, registration, and proof of insurance.

Responsibilities

• As TRIP roles out into multiple national accounts in 2025, this role is responsible for ensuring an incredible launch and building the foundation for national success for years to come
• Create the strategies for successful launches, promotional calendars and cost-effective retailer programming in National Chains. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales.
• Acquire new distribution opportunities, lead the new customer set-up and onboarding process for new national accounts, and work with distributor partners to ensure item setup and POs are placed and fulfilled on time.
• Responsible for driving SKU additions, door count through relationships and innovation presentations to retailers, to ensure expansion to all doors within current retailers, while also getting our newest flavours & product lines to drive velocity and national growth.
• Maintain national chains by developing relationships with key stakeholders to sell in additional SKUs, additional facings, new placements, and other opportunities to grow hint volume.
• Build, maintain, and nurture strong relationships with buyers, brokers and distributor account managers.
• Create strategies and priorities for 3rd party merchandising partners, to execute sales and marketing plans that optimise sales at store level.
• Analyse market data, sales reports, and business performance metrics to communicate accurate forecasts in a timely manner to meet our production lead times, and implement strategies that drive sales growth.
• Responsible for reporting directly to our VP of US Sales on a weekly basis with your retailer status, focus, and forecasting.
• Create presentations for the leadership team on a consistent basis in regards to your account priorities, goals, strategy, and initiatives.
• Work with our trade marketing team to organise marketing activations and create POS that drive brand awareness & coordinate key programs as it relates to your accounts.
• Manage and maintain the budget approval process.
• Participate in semi-weekly sales calls to highlight successes, discuss challenges, and understand company wide strategies
• Attend Trade Shows and other industry events.

Skills

Buyer relations

CPG experience

Sales goals

Strategic planning

Communication

Tools

Google Suite

Microsoft Office

Slack

Job description

ABOUT THE BRAND:

TRIP Drinks, the global leader in calming beverages and the #1 European functional drink,

Founded by husband-and-wife duo Dan and Liv after a transformative personal experience. TRIP is a leading brand in the functional beverage space, offering a range of delicious, functional drinks designed to help consumers relax, unwind, and find balance. After discovering the power functional botanicals in 2018, they set out to create a premium, easy-to-use product that delivers calming effects without compromising on taste or convenience.

Since its launch in 2019, TRIP has been on a mission to help millions find calm amidst everyday chaos, expanding its presence across Europe and the U.S.

TRIP is looking to expand their US wholesale team to build distribution nationally and hiring for key roles to propel their growth forward.

JOB DESCRIPTION:

The National Accounts Manager will build overall business by acquiring and managing National Chains(Whole Foods, Sprouts, The Fresh Market, Fresh Thyme, etc.) managing relationships with key stakeholders, and creating holistic retail marketing and promotional strategies to drive sell-through.

JOB RESPONSIBILITIES:

• As TRIP roles out into multiple national accounts in 2025, this role is responsible for ensuring and incredible launch and building the foundation for national success for years to come

• Create the strategies for successful launches, promotional calendars and cost-effective retailer programming in National Chains. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales.

• Acquire new distribution opportunities, lead the new customer set-up and onboarding process for new national accounts, and work with distributor partners to ensure item setup and POs are placed and fulfilled on time.

• Responsible for driving SKU additions, door count through relationships and innovation presentations to retailers, to ensure expansion to all doors within current retailers, while also getting our newest flavours & product lines to drive velocity and national growth.

• Maintain national chains by developing relationships with key stakeholders to sell in additional SKUs, additional facings, new placements, and other opportunities to grow hint volume

• Build, maintain, and nurture strong relationships with buyers, brokers and distributor account managers.

• Create strategies and priorities for 3rd party merchandising partners, to execute sales and marketing plans that optimise sales at store level.

• Analyse market data, sales reports, and business performance metrics to communicate accurate forecasts in a timely manner to meet our production lead times, and implement strategies that drive sales growth.

• Responsible for reporting directly to our VP of US Sales on a weekly basis with your retailer status, focus, and forecasting.

• Create presentations for the leadership team on a consistent basis in regards to your account priorities, goals, strategy, and initiatives.

• Work with our trade marketing team to organise marketing activations and create POS that drive brand awareness & coordinate key programs as it relates to your accounts.

• Manage and maintain the budget approval process.

• Participate in semi-weekly sales calls to highlight successes, discuss challenges, and understand company wide strategies

• Attend Trade Shows and other industry events.

JOB REQUIREMENTS:

• 2-4 years experience working directly with buyers and brokers of at least 2 National Chains (Whole Foods and Sprouts).

• 8-10 years of experience within the CPG industry.

• Passionate about TRIP, and inspired by the goal of helping 1 Billion people find their Calm.

• Enthusiastic and comfortable working in an early-stage company. Ability to think rapidly in a growing and changing environment while driving sales goals.

• Ability to take initiative and work autonomously – self starter who follows through to the end result.

• Works well with ambiguity and asks the right questions to get at the solution.

• Strong planning, organisation and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.

• Competence in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and all video conferencing tools based on partners preference..

• Must be able to work flexible hours, including evenings and weekends for special events/trade shows.

• Must have a reliable car, valid driver's liscence, registration, and proof of insurance.

THE PACKAGE

The base salary range for this position is $130,000 – $150,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

We offer a Comprehensive Benefits Plan that includes the following:

• Medical, Dental & Vision Insurance

• Paid-Time-Off Program

• Mindfulness support with Calm App membership and Employee Advisory Resources

• 401k

• Life Insurance

• Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service

• A range of voluntary benefits