Area Sales Manager - Texas

TRIP; United States; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k

PTO

Calm App membership

Sabbatical after 2 years

Life Insurance

Job summary

TRIP is seeking an Area Sales Manager for Texas to expand distribution across natural, conventional, and specialty retailers. The role is field-based and requires residing in Texas with extensive travel to cover the territory.

You will partner with retailers, distributors, and field teams to grow TRIP’s presence, drive velocity, and secure placements across key accounts including H-E-B, Whole Foods, Sprouts, Target and Walmart.

Qualifications

• 2+ years of beverage or CPG sales experience.
• Strong understanding of retail execution, distribution strategy, and customer behavior.
• Proven ability to build relationships with retailers, distributors, and field teams.

Responsibilities

• Deliver against monthly sales, volume, and distribution goals while achieving overall market objectives.
• Build total distribution within assigned territory by developing relationships with retailers, distributors, brokers, and key stakeholders.
• Identify and open new retail accounts while expanding existing accounts through additional SKUs, facings, cooler placements, secondary displays, and promotional opportunities.
• Manage relationships with distributor field sales teams, motivating and guiding them to execute company sales goals and market objectives.
• Conduct regular route rides with distributor partners and brokers to evaluate performance, identify opportunities, and improve underperforming accounts and routes.
• Manage and grow key retail chain relationships, including new item launches, promotional programs, and retail execution strategies. Secure additional product placements and ensure strong in-store visibility through displays, coolers, and point-of-sale materials.
• Plan and execute in-store samplings, demos, and local activations to drive trial and increase consumer awareness.
• Monitor and maintain inventory levels and proper use of point-of-sale materials across accounts.
• Collaborate with marketing and field teams to implement marketing initiatives that drive brand awareness and market share growth.
• Maintain an updated key account list and actively build strong relationships with key decision-makers.
• Analyze territory performance and provide weekly reporting and forecasting to the Regional Sales Manager.
• Participate in regular sales meetings and distributor management meetings, providing documented reports on distribution, displays, and sales performance.
• Track market performance metrics and identify opportunities for growth and operational improvement.
• Assist with budget management, including incentives, branded merchandise, and sales-related expenses.

Skills

CPG sales

Beverage industry

Communication skills

Tools

Google Suite

Microsoft Office

Slack

Zoom

Job description

About Trip

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

The Role

We’re on the lookout for someone extraordinary to come and join us as Area Sales Manager, Texas. This is a field-based role and the successful candidate will need to be based in Texas, with the ability to travel extensively across the state and wider territory as required. As our Area Sales Manager, Texas, you’ll be partnering with retailers, distributors, and field teams to expand TRIP’s presence across a mix of natural, conventional, and specialty accounts, including H-E-B, Whole Foods, Sprouts, Target, Walmart, Kroger, Central Market, and more. Spending most of your time in the field, you’ll grow distribution, strengthen key relationships, and ensure TRIP stands out on shelf, unlocking new opportunities, expanding placements, and driving velocity across your territory. We’re looking for someone who thrives in a fast-paced, entrepreneurial environment, takes ownership, and turns strong relationships into measurable growth.

Key Responsibilities

• Deliver against monthly sales, volume, and distribution goals while achieving overall market objectives.
• Build total distribution within assigned territory by developing relationships with retailers, distributors, brokers, and key stakeholders.
• Identify and open new retail accounts while expanding existing accounts through additional SKUs, facings, cooler placements, secondary displays, and promotional opportunities.
• Manage relationships with distributor field sales teams, motivating and guiding them to execute company sales goals and market objectives.
• Conduct regular route rides with distributor partners and brokers to evaluate performance, identify opportunities, and improve underperforming accounts and routes.
• Manage and grow key retail chain relationships, including new item launches, promotional programs, and retail execution strategies. Secure additional product placements and ensure strong in-store visibility through displays, coolers, and point-of-sale materials.
• Plan and execute in-store samplings, demos, and local activations to drive trial and increase consumer awareness.
• Monitor and maintain inventory levels and proper use of point-of-sale materials across accounts.
• Collaborate with marketing and field teams to implement marketing initiatives that drive brand awareness and market share growth.
• Maintain an updated key account list and actively build strong relationships with key decision-makers.
• Analyze territory performance and provide weekly reporting and forecasting to the Regional Sales Manager.
• Participate in regular sales meetings and distributor management meetings, providing documented reports on distribution, displays, and sales performance.
• Track market performance metrics and identify opportunities for growth and operational improvement.
• Assist with budget management, including incentives, branded merchandise, and sales-related expenses.

About You

• Based in Texas, with the ability to travel extensively throughout the territory
• 2+ years of beverage or CPG sales experience
• Strong understanding of retail execution, distribution strategy, and customer behavior
• Proven ability to build relationships with retailers, distributors, and field teams
• Self-starter with strong organization, communication, and problem-solving skills
• Thrives in fast-paced, entrepreneurial environments with a high level of ownership
• Ability to analyze opportunities and execute sales strategies effectivelyProficient in Google Suite, Microsoft Office, and collaboration tools (Slack, Zoom)
• Willingness to travel extensively (75–85% field-based, including some overnight travel)
• Valid driver’s license, reliable transportation, and ability to lift up to 40 lbs

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The Package

The base salary range for this position is $70,000-$80,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

We offer a Comprehensive Benefits Plan that includes the following:

• Medical, Dental & Vision Insurance
• Paid-Time-Off Program
• Mindfulness support with Calm App membership and Employee Advisory Resources
• 401k
• Life Insurance
• Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service
• A range of voluntary benefits

(Benefits listed may vary depending on the nature of your employment and/or work location)