National Account Manager

W.C. Bradley Co.; Menomonee Falls (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Lamplight Farms, home of TIKI Brand Products, seeks a results-driven National Account Manager to lead profitable growth across hardware, farm, and other retail channels. You will develop and execute customer, brand, and category strategies that expand distribution, strengthen dealer adoption, and deliver exceptional customer execution.

You will manage national retailers, establish strong relationships with decision-makers, and collaborate across internal teams to translate corporate strategy

Qualifications

• Five (5) years of progressive sales/account management experience.
• Experience selling to national retailers and distribution channels.
• Demonstrated ability to develop top-down brand and category strategies.

Responsibilities

• Manage sales strategy for national retailers and channels.
• Build relationships with key decision-makers at accounts.
• Develop and execute brand, category, and account strategies for growth.
• Identify new product, promo, and distribution opportunities.
• Provide demand forecasts and support S&OP discussions.

Skills

Account management

Brand strategy

Sales forecasting

Negotiation

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

Job Summary

Lamplight Farms, home of TIKI Brand Products is seeking a results-driven National Account Manager to lead profitable growth across the hardware, farm, and other retail channels. This role will develop and execute customer, brand, and category strategies that expand distribution, strengthen dealer adoption, and deliver exceptional customer execution.

What You'll Do

• Manage the sales strategy for assigned national retailers and distribution channels, ensuring plans meet or exceed profitable-growth expectations.
• Establish and maintain strong, proactive relationships with key decision-makers and management teams at assigned accounts.
• Develop and execute top-down brand, category, and account strategies that drive product introduction, retailer penetration, and channel growth.
• Identify and capitalize on new product, promotional, and distribution opportunities.
• Prepare national strategic account plans; evaluate sales performance and take corrective action as needed to maintain profitability objectives.
• Create and deliver persuasive product, promotion, category, and business-review presentations to customer decision-makers.
• Manage the price-quote process and sales administration for assigned accounts and channels.
• Provide demand forecasts and support demand planning; actively participate in Sales & Operations Planning (S&OP) discussions regarding future demand, production scheduling, and finished-goods inventory.
• Maintain current knowledge of consumer behavior within target retailer and channel audiences, and provide market feedback to inform product development, merchandising, and pricing.
• Maintain a strong understanding of the company's product lines as well as competitive products, positioning, and market activity.
• Partner with internal sales, marketing, product, operations, and finance teams to translate corporate strategy into effective field-level execution.
• Manage and collaborate with third-party agencies to ensure alignment with customer priorities, sales objectives, and brand standards.
• Actively promote the company and its brands, serving as a trusted face and voice of the organization.
• Attend and participate in trade shows, customer events, dealer meetings, and other industry functions.
• Contribute to business-unit strategic planning and budget development, including anticipated sales income and administrative expenses for assigned accounts.
• Provide or support training for sales representatives and sales-support team members as needed.
• Perform other duties as assigned.

Required Experience

Hardware Channel

• Demonstrated experience working with Ace Hardware, Orgill, and Do it Best.
• Proven success calling on corporate buyers and developing, selling, and executing top-down brand and category strategies.
• Strong knowledge of key regional dealer networks, with established relationships and the ability to drive dealer adoption of brand programs.
• Experience managing or working with third-party agencies.

Farm Channel

• Demonstrated experience working with Tractor Supply Company, Mid-States Distributing, and other regional farm retailers.
• Experience developing business with leading farm and ranch retailers through corporate and field sales initiatives.
• Strong knowledge of key regional chains, with established relationships and the ability to drive adoption of brand programs. Other Experience - Nice to have

Sporting Goods Channel - Preferred Not Required

• Experience with Academy Sports + Outdoor, Dick’s Sporting Goods, Bass Pro Shops/Cabela’s, and other leading sporting-goods retailers is a plus.
• Familiarity with sporting-goods category strategy, product launches, promotional programs, and retail execution.

Qualification Requirements

Minimum Education:

• Bachelor's degree in Business Administration, Marketing, or related field.

Minimum Experience:

• Five (5) years of progressive sales / account management experience within the consumer products industry.

Licensure/Certification(s):

• None.

What you Bring

• A strategic, customer-focused sales mindset and a proven record of growing retail‑channel business.
• Strong account-planning, presentation, negotiation, forecasting, and financial‑management skills.
• Ability to connect consumer and market insights with compelling customer solutions.
• Exceptional relationship‑building skills and the ability to influence at both corporate and field levels.
• Willingness to travel as needed to support customer meetings, dealer events, trade shows, and field initiatives.

Physical Requirements

• This role is based in a normal office environment.
• Domestic travel of up to 50% is required to support customer meetings, dealer events, trade shows, and field initiatives.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Aff…

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre‑employment process, please contact our Human Resources Office