Naming Rights VP: Strategic Partnerships Leader
LEARFIELD
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Benefits offered by this job
Job summary
Learfield is seeking an experienced sales executive to lead naming rights efforts across its portfolio of collegiate athletic properties. This Vice President of Naming Rights will work directly with Athletic Directors, university leadership, and Learfield's Commercial Partnerships team to identify, develop, and close transformational sponsorships for arenas, stadiums, and other high-profile venues.
The role requires a proven rainmaker with deep naming rights experience, strong
Qualifications
- 15+ years of sales, sponsorship, business development, or partnership experience.
- Proven track record selling naming rights, entitlement partnerships, and other large-scale sponsorship agreements.
- Demonstrated success securing multi-million-dollar partnerships and complex platform-based deals.
- Extensive experience building relationships with Fortune 500 brands, agencies, and C-suite decision-makers.
Responsibilities
- Lead Learfield's naming rights business development efforts across its portfolio of collegiate athletic properties.
- Identify and cultivate naming rights opportunities for stadiums, arenas and other premium university assets.
- Collaborate with Athletic Directors and university leadership to gain approval and bring assets to market.
- Develop and maintain a robust pipeline of naming rights and entitlement partnership opportunities.
- Drive prospecting efforts and cultivate relationships with Fortune 500 brands, agencies, and senior marketing executives.
Skills
Job description
Learfield is seeking an experienced sales executive to lead naming rights efforts across its portfolio of collegiate athletic properties. This Vice President of Naming Rights will work directly with Athletic Directors, university leadership, and Learfield's Commercial Partnerships team to identify, develop, and close transformational sponsorships for arenas, stadiums, and other high-profile venues.
The role requires a proven rainmaker with deep naming rights experience, strong
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