Multiplatform Lifestyle Journalist & Storyteller

NBCUniversal; Hartford (CT); On-site; USD 73,000 - 83,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Paid leave

Tuition reimbursement

Discounts and perks

Job summary

NBC Connecticut is seeking an innovative, creative, and digitally minded Multiplatform Content Creator / Multimedia Journalist to join the CT Live team.

CT Live brings Connecticut to life through stories across broadcast, streaming, digital, social, YouTube and NBCConnecticut.com. The ideal candidate develops engaging stories that inform, entertain, and inspire, across platforms and sponsorships, helping grow our audience and CT Live brand.

Qualifications

• Bachelor's degree in Journalism, Communications, Broadcast Journalism, Media Production, Digital Media, or equivalent.
• 1+ year experience as Multimedia Journalist, Content Creator, Digital Producer, Lifestyle Producer, or similar role.
• Demonstrated experience writing, shooting, editing, and producing professional-quality video content.
• Experience creating content across multiple platforms, including broadcast television, streaming, websites, digital publishing, and social media.
• Strong proficiency with Adobe Premiere Pro, Adobe Creative Cloud, or comparable non-linear editing software.
• Valid driver's license with the ability to travel throughout Connecticut.

Responsibilities

• Create compelling, multiplatform lifestyle content designed for broadcast, streaming, digital, social media, YouTube, and emerging platforms.
• Develop original content that expands the CT Live brand while supporting audience growth, engagement, and sponsorship opportunities across every platform.
• Research, shoot, write, edit, and produce premium lifestyle stories featuring Connecticut's people, businesses, entertainment, food, travel, nonprofits, and community.
• Develop social-first storytelling that complements broadcast content while also creating original digital-exclusive series and sponsored campaigns.
• Collaborate with the Executive Producer to identify content opportunities that maximize value across linear, streaming, digital, and social platforms.
• Produce content that supports integrated sponsorships and branded partnerships while maintaining NBCUniversal's editorial standards.
• Work closely with Sales, Marketing, Creative Services, and Digital teams to execute multiplatform campaigns that deliver measurable value for advertisers and audiences.
• Create platform-specific content optimized for Instagram, Facebook, TikTok, YouTube, streaming, and NBCConnecticut.com.
• Analyze audience engagement, platform performance, and emerging digital trends to continuously improve storytelling strategies.
• Build relationships with community organizations, tourism partners, businesses, nonprofits, creators, and influencers to develop unique content opportunities.
• Produce evergreen content that can be repurposed across multiple distribution platforms and marketing initiatives.
• Represent CT Live at community events, sponsored activations, and station initiatives through live and recorded content.

Skills

Multiplatform content

Storytelling

Video production

Adobe Premiere Pro

Mobile journalism

Education

Bachelor's degree in Journalism

Tools

Adobe Creative Cloud

Job description

NBC Connecticut is seeking an innovative, creative, and digitally minded Multiplatform Content Creator / Multimedia Journalist to join the CT Live team.

CT Live brings Connecticut to life through stories across broadcast, streaming, digital, social, YouTube and NBCConnecticut.com. The ideal candidate develops engaging stories that inform, entertain, and inspire, across platforms and sponsorships, helping grow our audience and CT Live brand.