Multimedia Specialist

First Northern Bank; Sacramento (CA); On-site; USD 70,304 - 93,000; Full time

Benefits offered by this job

Bonus program

Profit-sharing

Discounted stock purchase program

Excellent growth opportunities

Job summary

First Northern Bank in Sacramento seeks a Multimedia Specialist to lead external content across website, email, social media, advertising and public relations.

You will shape the bank's external voice, ensure brand consistency, and produce compliant, engaging content that supports growth and client relationships. Responsibilities include managing content calendar, creating graphics and video, optimizing website content, and measuring performance to improve engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5-7 years of experience in marketing, content creation, or communications.
• Strong sense of accountability and initiative.
• Creative, strategic, and results-oriented.
• Self-starter who operates effectively with minimal oversight.
• High attention to detail and brand consistency.

Responsibilities

• Lead the creation, editing, and publishing of all external marketing content, including website copy, blogs, email campaigns, advertisements, and social media.
• Manage the content calendar, ensuring consistent and strategic messaging across all external channels.
• Translate banking products, services, and initiatives into clear, engaging, and compliant client-facing content.
• Design and produce graphics for digital and print marketing materials.
• Develop and edit video content for campaigns, social media, and brand storytelling.
• Maintain consistency with brand standards and accessibility guidelines across all creative assets.
• Oversee and maintain website content, including updates, landing pages, and optimization.
• Direct execution of the bank’s social media presence, including posting, messaging, and engagement.
• Develop and manage email marketing content to support campaign performance.
• Serve as the steward of brand voice, tone, and visual identity across all external communications.
• Produce press releases and external storytelling that enhance the bank’s reputation and community presence.
• Monitor and evaluate content performance across all external channels.
• Apply insights to refine content strategy and improve engagement and conversion.
• Ensure all external content adheres to regulatory and compliance standards.

Skills

Content strategy

Brand management

Video production

Graphic design

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Job description

What You’ll Do

The Multimedia Specialist leads the development, execution, and performance of all outward-facing content for the bank. This role is responsible for shaping how the bank presents itself across digital and traditional channels, including website, social media, email marketing, advertising, and public relations. This individual serves as the primary driver of the bank’s external voice and visual identity, creating clear, compelling, and compliant content that builds brand awareness, strengthens client relationships, and supports growth.

Responsibilities Include

• Lead the creation, editing, and publishing of all external marketing content, including website copy, blogs, email campaigns, advertisements, and social media
• Manage the content calendar, ensuring consistent and strategic messaging across all external channels
• Translate banking products, services, and initiatives into clear, engaging, and compliant client-facing content
• Design and produce graphics for digital and print marketing materials
• Develop and edit video content for campaigns, social media, and brand storytelling
• Maintain consistency with brand standards and accessibility guidelines across all creative assets
• Oversee and maintain website content, including updates, landing pages, and optimization
• Direct execution of the bank’s social media presence, including posting, messaging, and engagement
• Develop and manage email marketing content to support campaign performance
• Serve as the steward of brand voice, tone, and visual identity across all external communications
• Produce press releases and external storytelling that enhance the bank’s reputation and community presence
• Monitor and evaluate content performance across all external channels
• Apply insights to refine content strategy and improve engagement and conversion
• Ensure all external content adheres to regulatory and compliance standards

What You’ll Need To Be Successful

• Accuracy and Thoroughness – strong attention to detail
• Adaptability – can deal with frequent change, delays, or unexpected events without being derailed or becoming overwhelmed
• Compliance – consistently adhere to Bank policies and regulations, reinforce training to ensure that bank employees are aware of UDAAP and do not harm consumers with any act that could be misleading, unfair, deceptive, or abusive in act or practice
• Impact – create a good first impression, commanding attention and respect, showing an air of confidence
• Innovation – an original thinker who brings creativity to dealing with work problems and opportunities, meeting challenges with resourcefulness
• Reliability – complete tasks on time or notifies appropriate person with an alternate plan

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 5-7 years of experience in marketing, content creation, or communications
• Strong sense of accountability and initiative
• Creative, strategic, and results-oriented
• Self-starter who operates effectively with minimal oversight
• High attention to detail and brand consistency

Why You Should Apply

• Full-time position with excellent compensation and benefits package
• Generous time off programs
• Bonus program
• Profit-sharing
• Discounted stock purchase program
• Excellent growth and development opportunities
• And much more!

Pay Range (Salary)

$70,304.00 - $93,000.00/year

The purpose of this job description is to provide a summary of duties related to the position. It is not intended to be all-inclusive. The employee will perform other reasonable business duties as assigned by supervisor or other management.

First Northern Bank does not discriminate based on race, color, religions, sex, gender identity, age, national origin, marital status, pregnancy, disability, or any other protected status.

The duties outlined in this description are subject to modification or change by the organization, at any time, with or without notice.