Brand Content Architect: Multimedia & External Communications

First Northern Bank; Sacramento (CA); On-site; USD 70,304 - 93,000; Full time

Benefits offered by this job

Bonus program

Profit-sharing

Discounted stock purchase program

Excellent growth opportunities

Job summary

First Northern Bank in Sacramento seeks a Multimedia Specialist to lead external content across website, email, social media, advertising and public relations.

You will shape the bank's external voice, ensure brand consistency, and produce compliant, engaging content that supports growth and client relationships. Responsibilities include managing content calendar, creating graphics and video, optimizing website content, and measuring performance to improve engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5-7 years of experience in marketing, content creation, or communications.
• Strong sense of accountability and initiative.
• Creative, strategic, and results-oriented.
• Self-starter who operates effectively with minimal oversight.
• High attention to detail and brand consistency.

Responsibilities

• Lead the creation, editing, and publishing of all external marketing content, including website copy, blogs, email campaigns, advertisements, and social media.
• Manage the content calendar, ensuring consistent and strategic messaging across all external channels.
• Translate banking products, services, and initiatives into clear, engaging, and compliant client-facing content.
• Design and produce graphics for digital and print marketing materials.
• Develop and edit video content for campaigns, social media, and brand storytelling.
• Maintain consistency with brand standards and accessibility guidelines across all creative assets.
• Oversee and maintain website content, including updates, landing pages, and optimization.
• Direct execution of the bank’s social media presence, including posting, messaging, and engagement.
• Develop and manage email marketing content to support campaign performance.
• Serve as the steward of brand voice, tone, and visual identity across all external communications.
• Produce press releases and external storytelling that enhance the bank’s reputation and community presence.
• Monitor and evaluate content performance across all external channels.
• Apply insights to refine content strategy and improve engagement and conversion.
• Ensure all external content adheres to regulatory and compliance standards.

Skills

Content strategy

Brand management

Video production

Graphic design

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Job description

First Northern Bank in Sacramento seeks a Multimedia Specialist to lead external content across website, email, social media, advertising and public relations.

You will shape the bank's external voice, ensure brand consistency, and produce compliant, engaging content that supports growth and client relationships. Responsibilities include managing content calendar, creating graphics and video, optimizing website content, and measuring performance to improve engagement.