Multimedia Marketing Specialist, NP&A

Nidec Corporation; Minster (OH); On-site; USD 85,000 - 110,000; Full time

Job summary

Nidec Corporation seeks a Multimedia Marketing Specialist for NP&A to drive digital channels, content, and lead generation. You will own websites, manage marketing technology, and collaborate with global teams to elevate brand visibility across North American automation brands.

The role requires 6+ years of experience, strong Adobe CS skills, and a hands-on approach to multimedia production and digital advertising. On-site role in Minster, OH with travel as needed.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field or equivalent experience.
• 6+ years of experience, corporate experience preferred.
• Strong proficiency with Adobe Creative Suite and core marketing technologies.
• Hands-on experience in digital marketing, social media, multimedia production, CMS, and content management.

Responsibilities

• Own digital channels, content production, and lead generation initiatives.
• Manage development, optimization, and ownership of company websites and related platforms.
• Lead or support development of technology-based marketing tools (apps, AI-enabled solutions).
• Oversee email marketing program, digital ads across social/SEO/ PPC, analytics, and data governance.
• Create and manage social content for 30+ NP&A brands; analyze metrics for site and program optimization.
• Provide in-house multimedia production (video/photo) and design using Adobe tools.
• Support sales and marketing alignment, travel up to 15%, and cross-functional collaboration.

Skills

Adobe Creative Suite

Digital marketing

Social media

Content management

CMS platforms

Email marketing

Digital advertising

Analytics

Education

Bachelor's degree in Marketing

Tools

Web platforms

AR/VR knowledge

Job description

Multimedia Marketing Specialist, NP&A

The Multimedia Marketing Specialist is a hands‑on, digitally driven marketer who serves as an in‑house expert across multimedia, digital platforms, and emerging marketing technologies. This role is critical to supporting North American automation brands and broader NP&A marketing initiatives by owning digital channels, producing high‑quality content, and partnering cross‑functionally to drive brand visibility, engagement, and lead generation.

As a member of Nidec Press & Automation's global marketing team, the Multimedia marketing specialist will function at an enterprise level, interacting with internal department customers and the global team driving sales enablement initiatives and brand awareness. This energetic marketing champion will play a key role in maintaining, strengthening, and modernizing our group digital presence, while also ensuring consistent global implementation and corporate alignment. You'll join a global marketing team who challenges you to grow and values innovation, collaboration, creativity, and business partnership.

Job Responsibilities

• Actively participate as part of the global marketing team with the ability to:
  • Manage team projects within responsibility/skill expertise
  • Collaborate with internal customers/maintain marketing relationships
  • Contribute technically to marketing projects maximizing personal expertise
  • Drive for innovative solutions that enable established history to integrate with modern technologies/function principles.
  • Conducts keyword research and curates' content with the marketing team based on keywords to drive traffic and generate sales.

Digital & Platform Ownership

• Serve as the in‑house multimedia and digital marketing lead, owning the development, management, and optimization of websites and related platforms
• Act as the internal vendor and project manager for digital tools, platforms, and outsourced initiatives
• Partner closely with IT on website security, hosting, and server management (marketing‑owned platforms)

Marketing Technology & Innovation

• Lead or support the development of new technology‑based marketing tools, including (but not limited to) apps, AR/VR experiences, renderings, web plug‑ins, and AI‑enabled solutions
• Conduct competitive digital analysis and identify channel gaps and opportunities for improvement

Email & Digital Advertising

• Own the email marketing program, including platform management, content creation, optimization, analytics, contact management, and data governance
• Manage and optimize digital advertising efforts across social, SEO, PPC, and AI‑generated content channels
• Identify and champion opportunities to integrate AI, analytics, and automation to improve content effectiveness, audience engagement, and business outcomes.
• Collaborate cross‑functionally to align multimedia and AI capabilities with organizational strategy, growth objectives, and innovation initiatives.
• Support lead management and performance analysis tied to digital campaigns

Social Media & Content Creation

• Serve as social media platform manager across all NP&A brands (30+ channels)
• Create, gather, edit, publish, and manage social content, with a primary focus on North American brands
• Coordinate and manage internal content contributors across brands and regions
• Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.
• Creates analytical reports pertaining to campaign performance, to present to senior management and the corporate marketing team.

Multimedia Production & Design

• Provide in‑house videography and photography, including traditional and drone capture, along with post‑production editing
• Deliver high‑quality visual design using the full Adobe Creative Suite
• Act as a multimedia UX strategist, ensuring cohesive, effective experiences across channels, brands, and platforms

Sales & Brand Support

• Support segment and sales teams as assigned, with a particular emphasis on North American automation brands
• On‑site event organization/coordination and related support if needed.
• Foster a customer‑focused marketing mindset across the entire company.
• Ability to cross‑support global marketing department with additional responsibilities as assigned.
• Travel up to 15% domestically and internationally as needed.
• Role based onsite at the Minster, Ohio facility.

Qualifications

Required

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field (or equivalent practical experience)
• 6+ years of experience required with corporate experience strongly preferred.
• Strong proficiency with the Adobe Creative Suite and core marketing technologies
• Hands‑on experience in digital marketing, social media, multimedia production, content management, and CMS platforms
• Working knowledge of email marketing, digital advertising channels, and website management and optimization
• Strong communicator able to collaborate effectively with global teams, internal stakeholders, and external vendors
• Proven ability to manage complex programs while maintaining a big‑picture perspective
• Self‑motivated, adaptable team player with a strong sense of urgency and problem‑solving mindset
• Willingness to be flexible and perform responsibilities not specifically identified in the job description.

Portfolio samples will be requested.

Preferred

• Experience with emerging technologies such as AR/VR, AI‑driven content tools, or advanced web integrations
• Hands‑on videography, photography, and drone experience
• Experience supporting B2B or industrial/automation brands

An equal opportunity/affirmative action employer, M/F/D/V