Multimedia Marketing & Communications Designer

The City University of New York; New York (NY); On-site; USD 63,995 - 77,097; Full time

Job summary

The City University of New York is seeking a seasoned marketing communications professional to design and manage content across print, digital, web, email, video, and social media to engage students and support enrollment and retention initiatives.

The role requires a Bachelor's degree and four years of related experience, with strong Adobe Creative Suite skills and experience in storytelling, content management, and media campaigns. Evening and weekend availability may be required.

Qualifications

• Bachelor's degree and four years' related experience required.
• Proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator.
• Experience developing and producing marketing and communications materials for print, digital, web, email, and social media platforms.
• Experience with photography, videography, and video editing.
• Strong writing, editing, and storytelling skills.
• Experience creating student testimonials and promotional content.
• Experience managing marketing and media campaigns.
• Working knowledge of website content management systems and basic HTML.

Responsibilities

• Design and produce integrated marketing and communications materials across print, digital, web, email, video, and social media platforms to support student engagement, enrollment, retention, and college initiatives.
• Assess SDEM communications, marketing, and branding needs and assist in developing strategies to enhance outreach, visibility, and engagement.
• Create, edit, and manage content for SDEM communication channels, including social media, email communications, digital displays, publications, and promotional campaigns.
• Develop student testimonials, success stories, profiles, and other marketing and communications content that promote SDEM programs, services, and initiatives.
• Manage SDEM social media content and editorial calendar; monitor engagement and recommend opportunities to increase audience reach and impact.
• Serve as a backup for website updates and maintenance using the college's content management system and basic HTML.
• Coordinate the development of creative assets and production schedules with internal and external partners to ensure consistency with College branding, messaging, accessibility, and communications standards.
• Collaborate with the college's marketing and communications office, vendors, the college print shop, Information Technology, and other departments to support SDEM communication and marketing initiatives.
• Participate in planning content, graphic elements, and formats appropriate to departmental requirements as well as College branding and ADA-compliant standards.
• Manage SDEM archives of marketing and communications materials and oversee marketing related equipment inventories and maintenance.
• Perform other duties as assigned.

Skills

Communications

Marketing

Graphic design

Digital media

Public relations

Social media management

Website content management

HTML basics

Education

Bachelor's degree

Tools

Adobe Creative Suite

InDesign

Photoshop

Illustrator

Job description

The City University of New York is seeking a seasoned marketing communications professional to design and manage content across print, digital, web, email, video, and social media to engage students and support enrollment and retention initiatives.

The role requires a Bachelor's degree and four years of related experience, with strong Adobe Creative Suite skills and experience in storytelling, content management, and media campaigns. Evening and weekend availability may be required.