Multimedia and Social Media Manager

Georgia 4-H; Athens (GA); On-site; USD 60,000 - 85,000; Full time

Job summary

University of Georgia in Athens, GA seeks a creative Multimedia and Social Media Manager to lead development and production of social‑first multimedia content that elevates Franklin College’s visibility and engagement. You will manage day‑to‑day social media planning and publishing while producing media for web, email, events, and campaigns.

The ideal candidate is a strong visual storyteller with video/photography skills, editorial judgment, and the ability to manage multiple projects in a

Qualifications

• Bachelor’s degree in a related field or equivalent and 2 years of professional experience.
• Strong visual storytelling and editing for social media and web.
• Ability to shoot and edit video and photography.
• Experience with social media platforms and analytics.
• Collaborative and able to manage multiple projects.

Responsibilities

• Plan, create, publish and evaluate social media content across Franklin College channels, including short‑form video, photography, graphics, captions, stories, reels and other platform‑specific content.
• Translate complex academic, research and creative work into accessible, engaging digital content for broad audiences.
• Capture and edit video and photography featuring faculty research, student experiences, alumni outcomes, performances, exhibitions, fieldwork, events and other college priorities.
• Maintain a searchable library of photo, video and multimedia assets.
• Produce multimedia storytelling packages that support Franklin’s reputation, recruitment, advancement, alumni engagement, faculty visibility and internal communications goals.
• Provide occasional event coverage, with emphasis on events that support strategic storytelling, reputation-building, recruitment, advancement or college-wide engagement.
• Collaborate with communications colleagues on editorial planning, calendars and campaigns.
• Partner with academic departments, schools and units to identify visual storytelling opportunities and promote strong examples of Franklin’s breadth and impact.
• Develop, manage and execute Franklin College’s social media strategy in alignment with college and university priorities.
• Support web and digital content needs by preparing multimedia assets, writing or editing short‑form web copy, and helping keep selected digital content accurate, accessible and aligned with brand standards.
• Stay current on social media trends, platform changes, multimedia tools and higher education digital storytelling practices.
• Monitor social media performance, audience engagement and digital content metrics; provide regular insights and recommendations to improve content strategy.
• Ensure content meets UGA brand standards, accessibility requirements and digital best practices.

Skills

Storytelling

Video production

Photography

Social media strategy

Editing

Collaboration

Education

Bachelor’s degree in a related field

Job description

Posting Details

Posting Number: S15489P
Working Title: Multimedia and Social Media Manager
Department: Franklin‑Deans Communications
About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full‑time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

About the College/Unit/Department

Franklin College of Arts and Sciences is the heart of the University of Georgia’s learning environment, advancing new knowledge, research, scholarship and creative output by faculty, students, and staff in more than 80‑degree programs across 40+ units.

Employment Details

Posting Type: External
Retirement Plan: TRS or ORP
Employment Type: Employee
Benefits Eligibility: Full/Part time
Full Time Work Schedule: M‑F, 8am‑5pm; Evening or weekend work may be required
Advertising Salary: Commensurate with experience
Posting Date: 10/12/2026
Open until filled: Yes
Closing Date: Proposed Starting Date 11/09/2026
Location: Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([e-mail]).

USG Core Values Statement

The University System of Georgia is comprised of our 25 institutions of higher education and learning and the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02. Additionally, USG supports Freedom of Expression as stated in Board Policy 06.05 Freedom of Expression and Academic Freedom.

Position Information

Classification Title: Multimedia Professional II
FLSA Exempt
FTE: 1.0

Minimum Qualifications

• Bachelor’s degree in a related field or equivalent and 2 years of professional experience

Preferred Qualifications

Position Summary: The Franklin College of Arts and Sciences seeks a creative, collaborative and highly organized Multimedia and Social Media Manager to help tell the story of one of the University of Georgia’s largest and most academically diverse colleges. This position leads the development and production of social‑first multimedia content that elevates Franklin College’s visibility, reputation and engagement with key audiences, including prospective and current students, faculty, staff, alumni, donors and campus partners. The manager creates compelling video, photography, social media and digital content that translates the college’s research, teaching, creative activity, student experience and public impact into clear, engaging stories. Working as part of the Franklin College marketing and communications team, this role manages day‑to‑day social media planning and publishing while also producing multimedia content for web, social, email, advancement, events and other college channels. The position collaborates with academic departments, schools, college leadership, Development and Alumni Relations, and UGA Marketing & Communications to identify high‑value storytelling opportunities and package them for digital audiences. The ideal candidate is a strong visual storyteller with sound editorial judgment, social media fluency, video and photography skills, and the ability to manage multiple projects in a fast‑moving academic environment.

Knowledge, Skills, Abilities And/Or Competencies

• Strong visual storytelling instincts and ability to identify what makes a story compelling for digital audiences.
• Excellent writing and editing skills for social media, web and short‑form digital content.
• Ability to shoot and edit clean, engaging video and photography with appropriate speed and quality.
• Strong understanding of social media platforms, audience behavior, content trends and platform‑specific best practices.
• Sound editorial judgment, including the ability to prioritize stories based on strategic value, audience relevance and institutional goals.
• Ability to work collaboratively with writers, designers, communicators, faculty, staff, students and campus partners.
• Ability to manage multiple projects, deadlines and stakeholders while maintaining attention to detail.
• Understanding of brand consistency, accessibility and inclusive communications.
• Ability to use analytics to evaluate performance and improve future content.
• Comfort working in a large, decentralized academic environment.
• Initiative, curiosity and a willingness to seek out stories rather than wait for assignments

Physical Demands

Sitting, standing, walking, bending, stooping, pushing, pulling; spending long periods of time at a computer.

Additional Position Information

Is driving a responsibility of this position? No
Is this a Position of Trust? Yes
Does this position have operation, access, or control of financial resources? No
Does this position require a P‑Card? No
Is having a P‑Card an essential function of this position? No
Does this position have direct interaction or care of children under the age of 18 or direct patient care? No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) Yes
Credit and P‑Card policy: Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job‑based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre‑employment drug test for positions with high‑risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties / Responsibilities

Content Creation & Publishing

• Plan, create, publish and evaluate social media content across Franklin College channels, including short‑form video, photography, graphics, captions, stories, reels and other platform‑specific content
• Translate complex academic, research and creative work into accessible, engaging digital content for broad audiences.

Multimedia Production

• Capture and edit video and photography featuring faculty research, student experiences, alumni outcomes, performances, exhibitions, fieldwork, events and other college priorities.
• Maintain a searchable library of photo, video and multimedia assets.

Storytelling & Strategic Content Development

• Produce multimedia storytelling packages that support Franklin’s reputation, recruitment, advancement, alumni engagement, faculty visibility and internal communications goals.
• Provide occasional event coverage, with emphasis on events that support strategic storytelling, reputation‑building, recruitment, advancement or college‑wide engagement.

Collaboration & Campus Partnerships

• Collaborate with communications colleagues on editorial planning, calendars and campaigns.
• Partner with academic departments, schools and units to identify visual storytelling opportunities and promote strong examples of Franklin’s breadth and impact.

Web & Digital Content Support

• Develop, manage and execute Franklin College’s social media strategy in alignment with college and university priorities.
• Support web and digital content needs by preparing multimedia assets, writing or editing short‑form web copy, and helping keep selected digital content accurate, accessible and aligned with brand standards.
• Stay current on social media trends, platform changes, multimedia tools and higher education digital storytelling practices.
• Monitor social media performance, audience engagement and digital content metrics; provide regular insights and recommendations to improve content strategy.

Standards, Compliance & Quality Control

• Ensure content meets UGA brand standards, accessibility requirements and digital best practices.

Contact Information

Recruitment Contact Name: Kyle Martin
Recruitment Contact Email: [e-mail]
Recruitment Contact Phone: Phone omitted for brevity following policy

Applicant Documents

Required Documents

• Resume/CV
• Cover Letter

Optional Documents

• Optional documents may be submitted at the candidate’s discretion.