Multichannel Media Planning & Integration Lead

Disney Company; Anaheim (CA); Hybrid; USD 129,000 - 173,000; Full time

Job summary

The Walt Disney Company seeks a Manager, Media Planning and Integration to lead audience-focused media plans for Disneyland Resort and related initiatives. You will guide a dynamic team, align with Marketing Strategy, agencies, EMA, and Finance to deliver paid and owned campaigns driving commercial results.

You will manage budgets, develop detailed content plans, forecast performance, and present executive-ready insights, while advancing diversity and inclusion goals as part of a collaborative

Qualifications

• Minimum of 5 years of experience in omnichannel media planning including owned and paid media.
• At least 1 year of people leadership or management experience.
• Experience developing strategic and creative marketing plans.
• Experience managing external or agency partners and identifying opportunities to strengthen collaboration.

Responsibilities

• Lead and develop a dynamic team to achieve professional and business goals.
• Develop audience-centric media plans, including budgets, audience sizing, media consumption behavior, media flighting, message distribution, and reporting.
• Serve as the lead contact for Marketing Strategy partners by understanding their goals and presenting new ideas.

Skills

Omnichannel media planning

People leadership

Strategic marketing plans

Agency/partner management

Executive communication

Education

Bachelor's degree in advertising, marketing, communications, or related field

Tools

PowerPoint

Excel

Word

Outlook

Smartsheet

Adobe Workfront

Job description

The Walt Disney Company seeks a Manager, Media Planning and Integration to lead audience-focused media plans for Disneyland Resort and related initiatives. You will guide a dynamic team, align with Marketing Strategy, agencies, EMA, and Finance to deliver paid and owned campaigns driving commercial results.

You will manage budgets, develop detailed content plans, forecast performance, and present executive-ready insights, while advancing diversity and inclusion goals as part of a collaborative