Manager, Media Planning and Integration

Disney Company; Anaheim (CA); Hybrid; USD 129,000 - 173,000; Full time

Job summary

The Walt Disney Company seeks a Manager, Media Planning and Integration to lead audience-focused media plans for Disneyland Resort and related initiatives. You will guide a dynamic team, align with Marketing Strategy, agencies, EMA, and Finance to deliver paid and owned campaigns driving commercial results.

You will manage budgets, develop detailed content plans, forecast performance, and present executive-ready insights, while advancing diversity and inclusion goals as part of a collaborative

Qualifications

• Minimum of 5 years of experience in omnichannel media planning including owned and paid media.
• At least 1 year of people leadership or management experience.
• Experience developing strategic and creative marketing plans.
• Experience managing external or agency partners and identifying opportunities to strengthen collaboration.

Responsibilities

• Lead and develop a dynamic team to achieve professional and business goals.
• Develop audience-centric media plans, including budgets, audience sizing, media consumption behavior, media flighting, message distribution, and reporting.
• Serve as the lead contact for Marketing Strategy partners by understanding their goals and presenting new ideas.

Skills

Omnichannel media planning

People leadership

Strategic marketing plans

Agency/partner management

Executive communication

Education

Bachelor's degree in advertising, marketing, communications, or related field

Tools

PowerPoint

Excel

Word

Outlook

Smartsheet

Adobe Workfront

Job description

Job ID 10164530 Location Anaheim, California, United States Business The Walt Disney Company (Corporate) Date posted Nov. 11, 2026

The Media & Growth Marketing (MGM) team helps shape how guests discover and connect with Disney Experiences (DX). As part of the global Unified Marketing Team (UMT), this team leads media strategy, planning, and buying, delivering audience-focused, data-driven, integrated campaigns across digital channels, including programmatic, display, social, search, streaming, and audio; offline channels, including television, radio, cinema, and out-of-home; and direct channels, including email, direct mail, SMS, and app push.

We are seeking a Manager, Media Planning and Integration to lead strategic engagement planning for Disneyland Resort and coordinate with broader initiatives across The Walt Disney Company. This role reports to the Senior Manager, Media Planning and Integration.

What You Will Do

You will lead a dynamic team and develop audience-centric media plans that connect business goals with consumer insights. You will partner across Marketing Strategy, agencies, Performance Marketing, Enterprise Marketing Analytics (EMA), Main Street, Finance, creative, and content production teams to deliver integrated paid and owned campaigns that drive commercial results.

Responsibilities

• Lead and develop a dynamic team to achieve professional and business goals.
• Develop audience-centric media plans, including budgets, audience sizing, media consumption behavior, media flighting, message distribution, and reporting.
• Serve as the lead contact for Marketing Strategy partners by understanding their goals, identifying growth opportunities, and presenting new ideas.
• Leverage the full portfolio of Media & Growth Marketing capabilities to reach key audiences and drive commercial results.
• Build strong partnerships across agencies, Performance Marketing, Enterprise Marketing Analytics (EMA), Main Street, and Finance to develop campaign recommendations across paid and owned channels.
• Lead the development of detailed content and asset distribution plans, coordinating inputs for creative and content production teams.
• Lead project management efforts to bring plans to life, adjusting and optimizing campaigns to exceed goals.
• Manage paid marketing budgets, oversee channel spend allocations, monitor pacing and delivery, and reforecast or replan based on campaign performance to achieve business and revenue goals.
• Develop executive-ready presentations that highlight campaign and performance wins, insights, and future opportunities.
• Contribute to Diversity and Inclusion plans and initiatives.

Required Qualifications & Skills

• Minimum of 5 years of experience in omnichannel media planning, including owned and paid media, and marketing communications.
• At least 1 year of people leadership or management experience.
• Experience developing strategic and creative marketing plans.
• Experience managing external or agency partners and identifying opportunities to strengthen collaboration and support growth.
• Demonstrated ability to build and develop strong internal partner relationships.
• Experience with the Microsoft Office Suite (PowerPoint, Excel, Word, Outlook).
• Experience presenting to leadership and translating complex concepts into clear, executive-friendly stories.
• Passion for and experience with data-driven, consumer-centric marketing strategies.

Preferred Qualifications

• Experience leading integrated campaigns across digital, offline, and direct channels.
• Experience using Adobe Workfront is preferred.
• Experience with Smartsheet is a plus.

Required Education

• Bachelor's degree in advertising, marketing, communications, or a related field, or equivalent work experience.

Additional Information

This position is based at the Team Disney Anaheim, CA office Monday through Thursday, with flexibility to work from home on Fridays.

Disclaimer

PAY TRANSPARENCY

The hiring range for this position in Anaheim, CA is $128,700-$172,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is withDisney Destinations, LLC, which is part of a business we callThe Walt Disney Company (Corporate).

To learn more about Disney's guidelines on the use of AI for candidates, click here. (opens in new window)

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs (opens in new window) . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Hiring Process

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Heroes Work Here

Heroes Work Here reflects the long history of respect and appreciation Disney has for the U.S. Armed Services. We recognize the commitment and dedication it takes to serve your country, both as military personnel and military spouses, and value the leadership skills and sense of purpose it has instilled in you.

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