Multi Media Advertising Account Executive

Cumulus Media Inc.; Allentown (Lehigh County); On-site; USD 50,000 - 75,000; Full time

Job summary

Cumulus Media is seeking exceptional Local Advertising Sales Account Executives to join our team across on-air, online, and on-site channels. You will identify new business, nurture client relationships, and deliver integrated broadcast, digital, and events solutions to help clients reach their goals.

We provide comprehensive training, a supportive sales culture, and tools to win in a fast-paced market. Join us to drive success for local businesses with coordinated RADIO and DIGITAL products.

Qualifications

• Account Executive identifies and develops new business opportunities.
• Deliver multi-platform, integrated sales presentations (broadcast, digital, events) and closes.
• Proactively develops customized advertising solutions to meet client objectives.

Responsibilities

• Identify client business needs by understanding goals, objectives, and processes and market trends.
• Deliver effective multi-platform sales presentations and negotiate/close.
• Sell digital assets (streaming, website, social) and audience extension products for complete marketing solutions.
• Prospect and build a full pipeline of sales prospects.
• Prepare orders, resolve billing issues, and submit regular reports on sales, pipeline, and competitive analysis.
• Stay abreast of competitive landscape and emerging technologies to position Cumulus in the marketplace.
• Think creatively and generate original ideas.

Skills

Communication skills

Goal-oriented

Organized

Customer-focused

Tools

Microsoft Office

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, talk, entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

Position Overview

Cumulus Media is hiring exceptional candidates to join our Local Advertising Sales Team as Multi-Media Advertising Account Executives. Cumulus Media hires passionate, outgoing, motivated, goal oriented, organized, customer-focused problem solvers who have great communication skills and a desire to WIN in a highly competitive, fast paced sales environment. Cumulus Media provides our teams with great products to sell, terrific training tools to help you succeed, and a sales system and culture where you can realize your full potential. Cumulus Media offers coordinated RADIO and DIGITAL solutions to our clients that deliver Results and Return on Investment. Cumulus Media targets thousands of local businesses and introduces these companies to our large audiences and community of consumers. We can reach potential customers for local businesses ON-AIR, ON-LINE and ON-SITE.

Key Responsibilities & Qualifications

Job Description and Responsibilities: The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets. Key Responsibilities:

• Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives.
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing.
• Beyond our broadcast products, have strong familiarity and become fully versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects.
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace.
• Think creatively and generate original ideas.

Requirements & Qualifications:

• Proficient in Microsoft Office suite,