Multi-Channel Growth Marketing Manager

Alliance Animal Health; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Alliance Animal Health is seeking an Integrated Marketing Manager to execute marketing strategies across our network of veterinary hospitals. You will lead multi-channel campaigns, manage website initiatives, and drive growth through email, paid media, web, social, and traditional channels.

Partner with cross-functional teams, own website launches, optimize landing pages, and apply SEO and UX best practices to improve conversions across locations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 4+ years of experience in integrated marketing, digital marketing, campaign management, growth marketing, or related field.
• Experience managing multi-channel marketing campaigns from planning through launch and measurement.
• Hands-on experience with websites, landing pages, or content management systems.
• Strong project management and organizational skills with the ability to keep multiple projects moving at once.
• Strong attention to detail and for creating clear, consistent client experiences.
• Comfortable using data and campaign results to make decisions and improve future work.

Responsibilities

• Lead integrated campaigns from planning through launch, bringing together creative, messaging, audiences, channels, and measurement.
• Partner across Performance, Creative, Regional Marketing, and other teams to ensure campaigns reach the right audiences through the right mix of email, paid media, web, social, and traditional channels.
• Manage campaign calendars, timelines, and dependencies to keep initiatives moving and teams aligned.
• Build scalable campaign processes that help bring effective marketing to market more efficiently across our hospital network.
• Lead the ongoing management of our website program, ensuring hospital websites stay accurate, current, and aligned with marketing and business needs.
• Manage website updates and edit requests, coordinating content, creative, functionality, and internal or external partners to keep work moving efficiently.
• Own the website launch process for new hospitals, from content development through site build, review, QA, and go-lives.

Skills

Project management

Multichannel marketing

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CMS platforms

Google Analytics

Google Ads

Meta

Google Search Console

Job description

Alliance Animal Health is seeking an Integrated Marketing Manager to execute marketing strategies across our network of veterinary hospitals. You will lead multi-channel campaigns, manage website initiatives, and drive growth through email, paid media, web, social, and traditional channels.

Partner with cross-functional teams, own website launches, optimize landing pages, and apply SEO and UX best practices to improve conversions across locations.