Multi-Channel Copywriter — Remote (Nationwide)

Humana, Inc.; Louisville (KY); Hybrid; USD 65,000 - 89,000; Full time

Job summary

Humana, Inc. is seeking a Copywriter 2 to craft clear, compelling copy across social, digital, email, web, video, print, and internal communications. You will translate briefs into strong messaging and work with designers and creatives under guidance from a Copy Manager.

This role blends writing craft with multi-channel storytelling, brand consistency, and feedback-driven growth in a fast-paced, remote-friendly team environment.

Qualifications

• Bachelor’s degree or higher in English, Communications, Advertising or related field.
• 2+ years of professional copywriting experience.
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs.
• Strong writing, editing, and proofreading skills.
• Ability to adapt voice and tone across audiences, brands, and channels.
• Working knowledge of accessibility and plain language standards.
• Experience partnering with designers and cross-functional teams.
• Excellent organizational and time management skills, with the ability to prioritize multiple projects.
• Ability to adhere to a process calendar.
• Experience working in collaborative, hybrid or remote team environments.

Responsibilities

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives.
• Partner closely with designers, motion designers, and other creatives to develop concepts and creative direction together.
• Explore multiple approaches and contribute ideas throughout the concepting process.
• Write across multiple channels, including social media (organic and paid), digital, email, web, video, print, direct mail, and internal communications.
• Develop headlines, body copy, scripts, and social content tailored to the audience, channel, and format.
• Write in an established brand voice using plain language that is clear, accurate, and easy to understand.
• Apply platform-specific best practices and format requirements for content.
• Incorporate feedback from creative leadership, legal, compliance, and other partners while protecting the clarity and quality of the work.
• Explain the thinking behind your copy and respond to feedback constructively.
• Review your own work for accuracy, consistency, grammar, and style before it moves forward.
• Manage multiple projects simultaneously, meeting deadlines and keeping project partners informed.
• Leverage emerging tools, including GenAI, to support ideation, drafting, and iteration.
• Stay current on industry trends, platform updates, and evolving best practices

Skills

Copywriting

Editing

Proofreading

Multichannel writing

Time management

Collaboration

Voice adaptation

Plain language / accessibility

Education

Bachelor’s degree in English/Communications/Advertising or related field

Tools

Figma

Lucid

Workfront

Job description

Humana, Inc. is seeking a Copywriter 2 to craft clear, compelling copy across social, digital, email, web, video, print, and internal communications. You will translate briefs into strong messaging and work with designers and creatives under guidance from a Copy Manager.

This role blends writing craft with multi-channel storytelling, brand consistency, and feedback-driven growth in a fast-paced, remote-friendly team environment.