Copywriter 2: Multi-Channel Storyteller (Remote)

Humana, Inc.; Trenton (NJ); Remote; USD 65,000 - 89,000; Full time

Job summary

Humana, Inc. is seeking a Copywriter 2 to craft clear, compelling marketing copy across social, digital, email, web, video, and print. You will collaborate with designers and other creatives, translate briefs into engaging content, and maintain a consistent brand voice while applying accessibility standards.

This remote role supports hybrid collaboration, with occasional travel and a 40-hour work week. You will contribute ideas throughout concepting, adapt tone to audiences across channels, and

Qualifications

• Bachelor’s degree or higher in English, Communications, Advertising or related field.
• 2+ years of professional copywriting experience.
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs.
• Strong writing, editing, and proofreading skills.
• Ability to adapt voice and tone across audiences, brands, and channels.
• Working knowledge of accessibility and plain language standards.
• Experience partnering with designers and cross-functional teams.
• Excellent organizational and time management skills, with the ability to prioritize multiple projects.
• Ability to adhere to a process calendar.
• Experience working in collaborative, hybrid or remote team environments.

Responsibilities

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives.
• Partner closely with designers, motion designers, and other creatives to develop concepts and creative direction together.
• Explore multiple approaches and contribute ideas throughout the concepting process.
• Write across multiple channels, including social media, digital, email, web, video, print, direct mail, and internal communications.
• Develop headlines, body copy, scripts, and social content tailored to the audience, channel, and format.
• Write in an established brand voice using plain language that is clear, accurate, and easy to understand.
• Apply platform-specific best practices and format requirements for content.
• Incorporate feedback from creative leadership, legal, compliance, and other partners while protecting the clarity and quality of the work.
• Explain the thinking behind your copy and respond to feedback constructively.
• Review your own work for accuracy, consistency, grammar, and style before it moves forward.
• Manage multiple projects simultaneously, meeting deadlines and keeping project partners informed.
• Leverage emerging tools, including GenAI, to support ideation, drafting, and iteration.
• Stay current on industry trends, platform updates, and evolving best practices.

Skills

Copywriting

Editing

Proofreading

Voice adaptation

Accessibility standards

Collaboration

Time management

Process adherence

Remote teamwork

Education

Bachelor’s degree in English/Communications/Advertising or related field

Tools

Figma

Lucid

Workfront

Job description

Humana, Inc. is seeking a Copywriter 2 to craft clear, compelling marketing copy across social, digital, email, web, video, and print. You will collaborate with designers and other creatives, translate briefs into engaging content, and maintain a consistent brand voice while applying accessibility standards.

This remote role supports hybrid collaboration, with occasional travel and a 40-hour work week. You will contribute ideas throughout concepting, adapt tone to audiences across channels, and