Multi-Brand Social Media Strategist

Do it Best; Fort Wayne (IN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Full insurance benefits package

Paid time off

Profit-sharing

Bonus pay opportunities

Retirement funding opportunities

Education reimbursement

Health club reimbursement

Career development and advancement

Job summary

Do it Best Group – Marketing is seeking a Social Media Specialist to craft engaging content and manage multiple brand voices across Facebook and Instagram, driving awareness for True Value and participating member brands. You will analyze performance, collaborate with cross-functional teams, and adapt campaigns for local retailers, while maintaining brand standards and delivering measurable growth.

This salaried role is based in Fort Wayne, IN, offers growth opportunities, and requires strong

Qualifications

• Bachelors degree in Marketing, Communications, Advertising, Digital Media, or a related field; equivalent professional experience will also be considered.
• Experience in social media, marketing, advertising, content creation, or a related field.
• Experience supporting retail, consumer, member-based, or multi-location brands is preferred.
• Strong knowledge of social media marketing trends and best practices.
• Familiarity with Meta Business Suite and Meta Ads Manager.
• Experience with social media scheduling, publishing, analytics, and community-management tools.
• Basic experience with Adobe Creative Suite, Canva, or similar content-creation tools is a plus.

Responsibilities

• Develop, curate, and manage social media content and calendars across multiple platforms, with a primary focus on Facebook and Instagram.
• Create and publish content that supports the True Value brand, national campaigns, seasonal initiatives, products, and promotions.
• Collaborate with Brand Marketing, Creative, and other cross-functional teams to ensure True Value social content aligns with broader brand strategies and marketing objectives.
• Partner with Managed Marketing Specialists to develop customized social media strategies that reinforce each participating members unique brand and support local business goals.
• Adapt national campaigns and content into relevant, localized social media materials for independent retailers.
• Write clear, engaging, and brand-appropriate social copy tailored to the distinct audiences and voices of True Value and participating member brands.
• Collaborate with creative partners to develop graphics, photography, video, and other platform-specific content.
• Engage with True Value and member audiences through frequent interactions and community management, helping foster positive online communities and meaningful consumer relationships.
• Monitor comments, direct messages, online conversations, customer feedback, and reviews, escalating concerns to the appropriate teams when needed.
• Analyze social media performance to evaluate campaign effectiveness and identify opportunities for improvement.
• Prepare regular performance reports and provide actionable recommendations based on engagement, reach, audience growth, traffic, and campaign results.
• Manage and optimize paid social media campaigns and budgets, ensuring they align with True Value and participating members strategic goals.
• Maintain consistent brand standards while appropriately differentiating content across the True Value brand and individual member brands.
• Stay current on social media trends, platform updates, emerging content formats, and best practices, incorporating relevant opportunities into social strategies.
• Help educate team members and participating members on social media tools, processes, and best practices using clear, easy-to-understand language.
• Support change-management efforts related to new platforms, processes, programs, and company initiatives.
• May perform other duties and responsibilities as assigned.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Community management

Cross-functional collaboration

Education

Bachelors degree in Marketing or related field

Tools

Meta Business Suite

Canva

Adobe Creative Suite

Job description

Do it Best Group – Marketing is seeking a Social Media Specialist to craft engaging content and manage multiple brand voices across Facebook and Instagram, driving awareness for True Value and participating member brands. You will analyze performance, collaborate with cross-functional teams, and adapt campaigns for local retailers, while maintaining brand standards and delivering measurable growth.

This salaried role is based in Fort Wayne, IN, offers growth opportunities, and requires strong