Multi-Brand Social Media Specialist

Xponential Fitness, LLC; Irvine (CA); On-site; USD 55,000 - 85,000; Full time

Job summary

Xponential Fitness LLC is seeking a creative Social Media Specialist to support the digital presence across its portfolio of brands from our Irvine headquarters. You will execute brand-specific content strategies, craft platform‑native content, and monitor performance while engaging with diverse audiences.

Reporting to the Social Media Manager, you’ll collaborate with marketing and brand teams to maintain distinct voices for each brand and ensure visual consistency across Instagram, Facebook,

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media marketing.
• Strong design and video editing experience.
• Strong copywriting and content creation skills with the ability to shift tone and style across different brands.
• Proficiency in social media management and analytics tools.
• Support influencer marketing programs.
• Detail‑oriented, well‑organized, and comfortable juggling multiple projects.
• Strong interpersonal and communication skills, with a collaborative and proactive approach.

Responsibilities

• Support the execution of tailored social media strategies for each brand within our portfolio.
• Create, edit, curate, and post high‑quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand’s unique tone and goals.
• Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
• Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
• Stay up to date on platform trends and industry best practices and apply them appropriately per brand.
• Collaborate with internal creative, marketing, and brand teams to align messaging to ensure visual consistency.
• Manage social media asset libraries and ensure brand consistency across platforms.

Skills

Social media strategy

Content creation & copywriting

Video editing

Brand voice adaptation

Analytics & reporting

Collaboration across teams

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Sprout Social

Adobe Creative Suite

Job description

Xponential Fitness LLC is seeking a creative Social Media Specialist to support the digital presence across its portfolio of brands from our Irvine headquarters. You will execute brand-specific content strategies, craft platform‑native content, and monitor performance while engaging with diverse audiences.

Reporting to the Social Media Manager, you’ll collaborate with marketing and brand teams to maintain distinct voices for each brand and ensure visual consistency across Instagram, Facebook,