MSP-Field/Sales Marketing Professional 3

LanceSoft Inc; Louisville (KY); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Field/Sales Marketing Professional to enhance their Medicare Advantage acquisition strategies. This role involves managing the creation of impactful marketing materials and collaborating with various teams to ensure timely delivery. Ideal candidates will have extensive marketing experience, particularly in regulated industries, and a strong grasp of B2B2C marketing concepts. If you're passionate about improving consumer experiences and thrive in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 5-7 years of marketing experience with a focus on B2B2C strategies.
• Proficient in managing and developing marketing materials.

Responsibilities

• Manage development of marketing materials for Medicare Advantage strategies.
• Collaborate with cross-functional teams to ensure project success.

Skills

B2B2C Marketing

Project Management

Marketing Strategy

Compliance Review

Microsoft Office Suite

Education

Bachelor's Degree

Tools

Workfront

Monday.com

Aprimo

Job description

Location: Work From Home

Shift: M-F
The Field/Sales Marketing Professional should be familiar with B2B2C marketing concepts, strategy, and marketing processes. They must understand legal/compliance review processes and preferably have experience working with online tools for managing marketing projects and reviews.

Responsibilities include, but are not limited to:
• Managing the development and deployment of prospect materials supporting Client Medicare Advantage acquisition strategies through agents. These include multi-channel print and digital marketing communication tactics.
• Owning and contributing to key tactic deliverables, including flyers, brochures, presentations, etc., ensuring they are effective and appropriate for the target audience. Reviewing materials and processes to suggest streamlining, efficiency improvements, and cost savings.
• Collaborating effectively with cross-functional teams, including internal creative agencies, legal and compliance teams, and business partners, representing our team and providing updates on project progress.
• Managing timelines to ensure deliverables for large-scale AEP programs are to-market and in-hands of agents within strict deadlines to support AEP and other election periods.

Required Qualifications:
• 5-7 years of marketing experience
• Strategic thinker with experience in managing and owning the development and deployment of marketing materials
• Proficiency with Microsoft Office suite
• Passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications:
• Bachelor's degree
• Experience with Medicare or healthcare marketing, or similar highly-regulated industries (e.g., financial services) B2B2C marketing experience
• Agency or in-house agency experience
• Familiarity with tools such as Workfront, Monday.com, Aprimo, or similar