Mortgage Marketing Coordinator - Houston or DFW

Prosperity Bank; Houston (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Prosperity Bank seeks a Mortgage Marketing Coordinator to support marketing for the Mortgage Lending Department. You will assist MLOs with campaigns, manage the CRM, and collaborate with Corporate Marketing to align initiatives.

Create content for email, digital marketing, and collateral while monitoring social media for compliance. Applicants should have a marketing-related degree and strong communication skills, with knowledge of mortgage processes and CRM tools.

Qualifications

• College degree in Marketing or similar degree.
• Strong interpersonal, verbal, and written communication skills.
• Friendly, pleasant interactions via telephone with customers.
• Knowledge of mortgage loan origination or loan processing is a plus.
• Ability to be creative and strategic.
• Independent with the ability to oversee multiple projects and deadlines.
• Working knowledge of Mortgage Returns CRM, Excel, Publisher, Word, InDesign, and social media platforms.

Responsibilities

• Support and assist 50+ Mortgage Lending Officers to develop marketing plans and campaigns.
• Manage technical and relational aspects of CRM systems.
• Coordinate with marketing, compliance, and IT to update collateral for mortgage needs.
• Create content for sales, email, and digital marketing.
• Monitor social media posts for regulatory compliance.
• Evaluate new technologies to improve marketing performance.
• Create and maintain metrics reports on activities and impact.
• Collaborate with Corporate Marketing to align initiatives.

Skills

Interpersonal skills

Verbal communication

Written communication

CRM knowledge

Excel

Publisher

Word

InDesign

Social media

Creativity

Strategic thinking

Education

College degree in Marketing or similar degree

Tools

Mortgage Returns CRM

Excel

Publisher

Word

InDesign

Social media platforms

Job description

Prosperity Bank is an Equal Opportunity Employer.

The purpose of the Mortgage Marketing Coordinator role is to and facilitate all aspects of marketing support to the business line including but not limited to print collateral, digital campaigns and other initiatives, some website and social media support, management of the department’s Customer Relationship Management (CRM) tool and helps drive lead generation opportunities to our Mortgage Lending Department. This position collaborates with and supports Corporate Marketing initiatives.

Essential Functions And Basic Duties

• Support and assist 50+ Mortgage Lending Officers (MLO) to develop and implement individual marketing plans and campaigns using the Velocify lead-generation system and other tools, and resources.
• Manage technical and relationship aspects of Customer Relationship Management (CRM) system.
• Coordinate with bank marketing, compliance, and IT to create and/or update branded collateral to meet the needs of the mortgage department.
• Create new content for sales, email, and digital marketing.
• Perform periodic checks of social media posts by mortgage team to ensure regulatory compliance.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Work collaboratively with Corporate Marketing to ensure alignment of initiatives.
• Develop and manage a Culture Champion role to encourage and support marketing and branding initiatives focused on the Mortgage Division.
• Provide support for new hire on-boarding process, including the new hire paperwork and following the approval protocol.
• Provide some administrative support to President – Consumer Mortgage Lending and Mortgage Production Manager as needed.

Corporate Marketing

• Assist Corporate Marketing with creating and sharing relevant content for all business lines on social media as needed.
• Assist with monitoring and responding to online customer inquiries within marketing systems to ensure professional and consistent responses are provided to manager. Develop and manage a catalog of auto-generated responses for online reviews. Communicate product and service issues to respective departments and managers as needed.
• Assist with management of Yext Location Services platform, updating banking center information as information changes. Provide analytics reports by collecting, analyzing, and summarizing data and trends.
• Provide Marketing support for various projects.
• Assist with monitoring and ensure accuracy of bank information displayed in online search services including Google, Yelp, Glassdoor, and others.
• Manage and serve as the liaison for Dallas/Fort Worth regional events and activities; maintain and communicate events calendar with the Marketing team and others for integration into overall Marketing Plan.
• Assist with other Corporate Marketing duties as assigned.

Qualifications

Education/Certification: College degree in Marketing or similar degree

Strong interpersonal, verbal, and written communication skills.

Friendly, pleasant interactions via telephone with a variety of customers.

Knowledge of mortgage loan origination or loan processing is a plus!

Must enjoy supporting a dynamic, high-intensity salesforce

Ability to be creative and strategic

Independent with the ability to be flexible, oversee multiple projects and deadlines

Working knowledge of Mortgage Returns (or other CRM), Excel, Publisher, Work and, In Design, social media platforms preferred.

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION Talking

Especially where one must frequently convey detailed or important instructions or

ideas accurately, loudly, or quickly.

Average Hearing

Able to hear average or normal conversations and receive ordinary information.

Repetitive Motion

Movements frequently and regularly required using the wrists, hands, and/or fingers.

Average Visual Abilities

Average, ordinary, visual acuity necessary to prepare or inspect documents or products, or operate machinery.

Physical Strength

Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.)

WORKING CONDITIONS

None

No hazardous or significantly unpleasant conditions (such as in a typical office).

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION Reasoning Ability

Ability to apply logical or scientific thinking to define problems, collect data establish facts and draw conclusions.

Able to interpret a variety of technical instructions and can deal with multiple variables.

Mathematics Ability

Ability to compute discount, interest, profit, and loss; commission markup and selling price; and ratio, proportion, and percentage.

Able to perform very simple algebra.

Language Ability

Ability to read periodicals, journals, manuals, dictionaries, thesauruses, and encyclopedias.

Ability to prepare business letters, proposals, summaries, and reports using prescribed format and conforming to all rules of punctuation, grammar, diction, and style.

Ability to conduct training, communicates at panel discussions, and make professional presentations

Monday - Friday: 8:00 AM - 5:00 PM