Money Management Demand Generation Manager, Americas

Stripe; United States; On-site; USD 119,000 - 179,000; Full time

Job summary

Stripe is seeking an experienced Money Management Marketing Lead to build regional demand programs across the US, Canada, and LATAM. You will set regional strategy and translate it into multi-channel campaigns that drive demand and expand market share.

You will partner with Campaigns, Product Marketing, Sales Development, and Sales to optimize performance, align global strategy with local execution, and explore innovative approaches to reach Money Management audiences.

Qualifications

• 5+ years of experience running scaled digital demand generation programs.
• Experience with GTM direct ownership of an audience or product segment at a B2B company.
• Proven ability to build multi-channel demand generation strategies across paid media, content, and email.
• Strong ability to analyze marketing metrics and derive actionable insights.
• Excellent organizational and cross-functional collaboration skills.
• Ability to navigate ambiguity and manage multiple programs.

Responsibilities

• Lead regional multi-channel Money Management marketing campaigns that drive demand.
• Create region-specific activations with channel leads to unlock local opportunities.
• Build a cross-GTM coalition to grow the Money Management pipeline.
• Own key business and revenue metrics across the sales funnel.
• Define regional requirements for marketing capabilities and lead management.
• Identify innovative ways to reach and engage the Money Management audience.
• Be the Americas thought leader as Stripe grows its Money Management GTM.

Skills

Digital demand generation

GTM ownership

Multi-channel strategy

Marketing metrics analysis

Cross-functional collaboration

Ambiguity navigation

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

Who we are

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About The Team

AMER Product Demand Generation is a team of marketers that drive strategies to engage prospects and customers, generating demand for Stripe's priority products in the Americas. We partner closely with Campaigns, Product Marketing, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact. We’re looking for an experienced marketer to lead Money Management marketing across the US, Canada, and Latin America. Money Management brings together products that help businesses hold funds, move money globally, create and manage cards, and access financing. You’ll set the regional strategy and turn it into programs that build demand, grow pipeline, and help increase market share in partnership with teams across Stripe’s go-to-market organization. You’ll also help Stripe strengthen its approach to marketing Money Management and evolve demand generation for this high-priority area for Stripe. Money Management is still in an early stage of its marketing journey, with a strong opportunity to shape the strategy, build the programs that bring it to market, and establish how we create demand across the region.

What you’ll do

This role will have a meaningful impact across Stripe’s go-to-market organization. Money Management is a rapidly growing, high-priority product and an important part of Stripe’s strategy. You’ll build and improve the engine that reaches key decision-makers and create a consistent experience across customer journeys, channels, and campaigns. You’ll set regional priorities, allocate budget across channels, and connect global campaign strategy with regional execution for Money Management.

Responsibilities

• Lead regional multi-channel strategy for Money Management marketing campaigns that drive demand. Channels can include paid media, content syndication, digital events, account based marketing (ABM), etc.
• Build region-specific marketing activations with channel leads to unlock local opportunities for Money Management audiences
• Build a cross-GTM coalition including Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline
• Own key business and revenue metrics for Money Management across the sales funnel — investigating conversion, channel mix effectiveness, and pipeline health
• Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions
• Identify innovative new ways to reach and engage the Money Management audience — there is broad leeway in this role to pursue creative marketing ideas
• Be a thought leader representing the Americas as Stripe grows its Money Management go-to-market across campaigns and broader strategy

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

• 5+ years of experience running scaled digital demand generation programs (e.g., demand generation, growth marketing, or regional marketing)
• Experience with GTM direct ownership of an audience or product segment at a B2B company
• Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media, content marketing, email marketing
• Proven experience assessing business health and managing marketing performance metrics. You can turn go-to-market data on lead generation, funnel conversion, pipeline progress, and channel performance into clear insights and actions.
• Strong organization and project management skills with the ability to manage multiple complex programs simultaneously
• Proven experience building and delivering programs with partners across Sales, Sales Development, Product Marketing, Content, and Event Marketing. Be prepared to discuss programs you owned directly.
• Ability to navigate ambiguity: The ability to build, adapt, and maintain positive momentum is key for this role

Preferred Qualifications

• Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
• Experience building and scaling net new programs with an eye toward repeatability and efficiency. You’ve built 0 to 1 and have scaled from 1 to 10
• Event or field marketing experience or exposure (prior event ownership not required)
• Experience in payments, financial technology, or or adjacent industries or marketing FinTech solutions
• Adjacent business experience (e.g., strategy consulting, paid media, etc) that brings well-rounded GTM perspective

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $119,300 - $178,900. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

At Stripe

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

The application window will remain open for 100 days after the Job Post is published. However, this opportunity will remain open based on the needs of the business, which may cause the application window to close before or after the 100-day mark.