Models Marketing Lead for Advisor Campaigns & Growth

JPMorganChase; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health care

On-site centers

Retirement savings plan

Tuition reimbursement

Mental health support

Financial coaching

Equity incentives

Job summary

JPMorganChase in New York seeks a Senior Models Marketing Manager to lead end-to-end marketing for our model portfolio offering, from positioning and messaging to go-to-market planning and advisor-facing content. You will develop integrated campaigns that help advisers understand the models, how they’re used, and why they fit client objectives.

You will partner with distribution marketing strategy, investment and product teams to translate portfolio construction and updates into accurate,

Qualifications

• 8+ years of experience in asset management, wealth, product, or solutions marketing.
• Experience marketing multi-asset solutions to financial advisers and intermediaries.
• Translate complex investment topics into clear, compliant advisor messaging.
• Lead integrated go-to-market execution with cross functional stakeholders.

Responsibilities

• Own US models marketing strategy and annual plan to drive awareness, consideration, and adoption.
• Define positioning and messaging for flagship lineups and key use cases.
• Lead go-to-market for launches and major portfolio updates with cross-functional partners.
• Translate investment process and portfolio updates into advisor narratives and tools.
• Produce core content (playbooks, one-pagers, pitch materials, FAQs).
• Optimize digital journeys across web and email through testing and iteration.
• Enable sales with toolkits, training, and field feedback loops.
• Build education and practitioner content using firm resources.
• Track competitive landscape and advisor needs to sharpen differentiation.
• Report performance with dashboards and data, sharing insights with stakeholders.
• Present at QBRs and weekly sales meetings to align priorities.

Skills

Asset management marketing

Model portfolios

Go-to-market

Content creation

Analytics

Cross-functional

Writing/editorial

Job description

JPMorganChase in New York seeks a Senior Models Marketing Manager to lead end-to-end marketing for our model portfolio offering, from positioning and messaging to go-to-market planning and advisor-facing content. You will develop integrated campaigns that help advisers understand the models, how they’re used, and why they fit client objectives.

You will partner with distribution marketing strategy, investment and product teams to translate portfolio construction and updates into accurate,