Model Portfolio Marketing Lead

Fairygodboss; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks a Senior Models Marketing Manager to lead end-to-end marketing for our model portfolio offerings, from positioning to go-to-market plans and advisor-facing content.

You will partner with distribution marketing strategy, product, and investment teams to translate portfolio details into accurate, differentiated messaging and measurable campaigns across advisor platforms.

Qualifications

• 8+ years in asset management, wealth, product, or solutions marketing.
• Marketing multi-asset solutions or model portfolios to advisers and intermediaries.
• Translate investment topics into advisor- and client-friendly messaging.
• Lead end-to-end go-to-market with cross-functional stakeholders.

Responsibilities

• Own US models marketing strategy and annual plan to drive awareness, consideration, and adoption.
• Define positioning and messaging for flagship lineups and key use cases.
• Lead go-to-market for launches, enhancements, and major portfolio updates.
• Translate portfolio construction and rebalancing into advisor narratives and tools.
• Produce core content (playbooks, one-pagers, pitch materials, FAQs) for advisor usability.
• Optimize digital journeys across web, email, and platforms via testing.
• Enable sales with toolkits, training, and field feedback loops.
• Build education and thought leadership using firm resources.
• Track competitive landscape and advisor needs to sharpen differentiation.
• Report performance with dashboards; share insights with stakeholders.
• Present at QBRs and weekly sales meetings to align priorities.

Skills

Asset management

Wealth marketing

Model portfolios

Financial advisers

Go-to-market

Content creation

Analytics

Executive writing

Program management

Job description

JPMorgan Chase & Co. in New York seeks a Senior Models Marketing Manager to lead end-to-end marketing for our model portfolio offerings, from positioning to go-to-market plans and advisor-facing content.

You will partner with distribution marketing strategy, product, and investment teams to translate portfolio details into accurate, differentiated messaging and measurable campaigns across advisor platforms.