Mobile App Head of Growth & Monetization (Remote - M/F/D)

Arise App; Deutschland; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Flexible scheduling

Creative freedom

Permanent remote work

Paid annual leave

Job summary

A global weight-loss app is seeking a Head of Growth & Monetization to drive strategic initiatives for measurable growth and revenue. The role involves developing acquisition and retention campaigns, setting clear performance goals, and collaborating with teams for high-impact features. The ideal candidate has at least 4 years of experience in a similar business, strong analytical skills, and a preference for autonomous work. Benefits include competitive compensation, remote work, and the opportunity to shape the future of the app.

Qualifications

• Proven experience in growth or monetization roles, ideally as CMO.
• Minimum 4 years in similar business environment with app experience.
• Strong analytical skills for pricing, conversion optimization, and ROI.
• Experience planning and optimizing multi-channel campaigns.

Responsibilities

• Drive growth and monetization initiatives from strategy to execution.
• Develop scalable campaigns for acquisition, retention, and upsell.
• Set and monitor measurable goals for all campaigns.
• Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.
• Ensure consistent execution across marketing channels — strategy, messaging and delivery.
• Analyze user behavior, market trends, and competitor strategies to uncover opportunities.
• Lead process improvements to make growth operations efficient, repeatable, and data‑driven.
• Collaborate with product, marketing, and design teams to implement high‑impact features.
• Build, mentor, and scale a team as initiatives grow.
• Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.

Skills

Growth strategy

Monetization

Analytical skills

Multi-channel marketing

Team management

Job description

Overview

Mobile App Head of Growth & Monetization (Remote - M/F/D) at Arise App. Arise is a globally active weight‑loss app with over 8 million downloads and a 4.7 rating on the App Store. This autonomous role directly drives measurable growth, monetization, revenue, engagement, and retention.

Responsibilities

• Take full responsibility for growth and monetization initiatives, from strategy to execution.
• Develop scalable acquisition, activation, retention, and upsell campaigns.
• Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance.
• Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.
• Ensure consistent execution across marketing channels — strategy, messaging and delivery.
• Analyze user behavior, market trends, and competitor strategies to uncover opportunities.
• Lead process improvements to make growth operations efficient, repeatable, and data‑driven.
• Collaborate with product, marketing, and design teams to implement high‑impact features.
• Build, mentor, and scale a team as initiatives grow.
• Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.

Requirements

• Proven experience in growth, monetization, or as a CMO/marketing lead.
• At least 4 years in a comparable business environment (app experience and performance marketing a plus).
• Strong analytical skills in pricing, conversion optimization, and ROI‑focused campaign management.
• Experience planning, executing, and optimizing multi‑channel marketing campaigns.

Ideal Candidate

• Thrives on measurable results and clear KPIs.
• Prefers autonomous work and taking ownership of outcomes.
• Excels at implementing growth strategies with precision and foresight.
• Enjoys prioritizing actions that maximize impact.
• Can create order out of complexity and define processes where needed.
• Prefers action over bureaucracy; thrives in a fast‑moving environment.
• Communicates effectively in English (German or Russian a plus).

Benefits

• Full ownership of growth initiatives with direct, measurable impact.
• High responsibility role with creative freedom.
• Flat hierarchies and close collaboration with the CEO.
• Permanent remote work with flexible scheduling.
• Exciting tasks, steep learning curves, and the ability to shape the future of Arise.
• Competitive compensation and paid annual leave.

How to Apply

Send us:

• Your CV
• An informal cover letter detailing how you will drive measurable growth and monetization.

We’re looking for someone who thrives on results, clarity, and action — and we can’t wait to work with you.

Bernhard and Team