Marketing Manager

Thrive Consulting CA; United States; À distance; USD 90 000 - 130 000; Plein temps

Résumé du poste

WeRise, a fitness and personal growth platform for women, is seeking a hands-on Marketing Manager to own the brand, content, and customer marketing that powers its next stage of growth.

You will lead the marketing strategy across app, website, email, push and social, while shaping content that drives acquisition, engagement and retention. The role requires agile, strategic execution and a willingness to own delivery end-to-end.

Qualifications

• 3+ years of marketing and consumer brand experience.
• Experience with digital content, mobile apps, or subscription products.
• Ability to own end-to-end marketing and coordinate cross-functional teams.

Responsabilités

• Define and execute an integrated marketing strategy with founders and commercial team.
• Own monthly marketing plan for website, app store, email, push, and social.
• Shape content strategy; oversee creation and distribution of engaging content.
• Lead customer marketing to drive acquisition, engagement and retention.
• Develop campaigns to grow audience and support launches.
• Analyze performance and optimize conversions across key touchpoints.
• Oversee shoots; coordinate internal teams and external vendors.
• Coordinate expert activations and outreach to trainers.
• Be willing to hands-on contribute as needed.

Connaissances

Brand strategy

Content strategy

Social media

Campaign management

Growth marketing

Cross-functional leadership

Description du poste

Marketing Manager for Fitness & Wellness App

Location: Remote (United States), with the ability to attend meetings, shoots, and events in person within the US when required.

WeRise is looking for a talented, hands-on Marketing Manager to own the brand, content, and customer marketing that will power its next stage of growth.

Founded by fitness visionary Senada Greca, WeRise is a rapidly growing fitness and personal growth platform built for women, bringing together strength training, mindset, nutrition, and practical tools for everyday life.

The scope of this role is deliberately broad. You will lead the marketing strategy across owned

channels, from the app and website to email, push and social, while also briefing and shaping

the content that drives acquisition, engagement and retention.

We are looking for someone who can:

• Develop and execute an integrated marketing strategy alongside the founders and commercial team.
• Own the monthly marketing plan across the website, App Store listings, email, push notifications, and social media.
• Shape content strategy and oversee the creation and distribution of engaging content across WeRise's platforms.
• Lead customer marketing initiatives that drive acquisition, engagement, and retention.
• Develop campaign activations that grow WeRise's audience and support new launches.
• Analyze marketing performance and identify opportunities to improve conversion across key customer touchpoints and funnels.
• Oversee campaign and content shoots, coordinating internal teams and external vendors.
• Manage activations with WeRise's roster of subject matter experts and support outreach to new experts and trainers.
• Personally step into the work whenever needed.

You will work closely with the founders, product team, and commercial team to translate WeRise's brand and growth plans into a coordinated marketing calendar and consistently strong execution.

The ideal candidate is a strategic but highly hands-on marketer who thrives in fast-growing, consumer-facing digital businesses. You should be comfortable moving between high-level planning and day-to-day execution, working independently, and taking full ownership of delivery.

You should bring at least 3 years of marketing and consumer brand experience, with a strong understanding of content, social media, trends, marketing performance, and the formats that drive traffic and engagement.

Experience with digital content businesses, mobile apps, fitness or wellness brands, subscription products, content-led brands, or creator-led businesses would be especially valuable. Experience working with creators and influencers and understanding the power of their audiences is also highly relevant.

This is an opportunity to play a central role in shaping how WeRise reaches, engages, and retains its audience as the platform continues to grow.