Mobile App Growth Manager

FP Markets; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Welcoming, multicultural team

Autonomy and idea ownership

Training budget and growth with the公司

Regular salary reviews and incentive计划

Team events and celebrations

Job summary

FP Markets in the United States is seeking a Full-time Mobile App Growth Manager to own our app growth end to end. You will plan, launch and optimise paid and organic campaigns, driving installs, registrations, and first-time deposits while managing regional budgets and pacing.

You will work with the Channel, Creative, Product and CRM teams to improve ASO, cohorts, and post-install engagement, using AppsFlyer/Adjust or similar MMPs, and ensure compliance with industry policies.

Qualifications

• 4+ years in mobile app user acquisition.
• Experience with multi-channel paid budgets (USD 250k+ per month).
• Proven ASO results on App Store and Google Play.
• Deep knowledge of MMPs and post-ATT measurement.
• Fluent English in writing and speaking.

Responsibilities

• Plan, launch and optimise app install campaigns across Apple Search Ads, Google App Campaigns (UAC), Meta, TikTok and programmatic DSPs.
• Own the app UA budget and pacing by region, adjust spend based on CPA/ROAS.
• Brief and test creatives and run a structured testing roadmap.
• Onboard and manage app networks and agencies with strict fraud controls.
• Own App Store and Google Play optimisation and store experiments; drive ratings.
• Collaborate with CRM, Product and Dev on onboarding, KYC and first-deposit flows.

Skills

Mobile growth analytics

Budget management

Cross-channel UA

Analytics & reporting

Tools

AppsFlyer

Adjust

Branch

SKAdNetwork

Apple Search Ads

Google App Campaigns (UAC)

Meta Mobile Ads

TikTok for Business

Job description

FP Markets Group of Companiesis a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Mobile App Growth Manager.

You will own mobile app growth end to end: turning installs from paid and organic channels into registered, verified and funded traders. Sitting in the Channel team, you will set the app acquisition strategy, run the budget and own the numbers from impression to first-time deposit (FTD) and beyond.

How success is measured

• Installs, registrations and FTDs from the app, split by paid and organic.
• Cost per install, cost per registration and CPA per FTD against target, by region.
• Install-to-FTD conversion rate and 30 / 90-day ROAS on app cohorts.
• Store conversion rate (page view to install), keyword rankings and average rating.

Responsibilities:

Paid user acquisition

• Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns (UAC), Meta, TikTok and selected programmatic / DSP partners.
• Optimise beyond installs to registration, KYC completion and FTD, using value-based and event-based bidding.
• Own the app UA budget and pacing by region, reallocating spend weekly based on CPA, ROAS and cohort quality.
• Brief and test creative (video, playables, static, store assets) with the Creative team; run a structured creative-testing roadmap.
• Source, onboard and manage app networks and agencies, with strict fraud controls.

Organic growth and ASO

• Own App Store and Google Play optimisation: keyword research, metadata, screenshots, preview videos and localisation for priority languages.
• Run store-listing experiments (Google Play Experiments, Apple Product Page Optimisation) and Custom Product Pages aligned to paid campaigns.
• Grow ratings and reviews through in-app prompts and review management.
• Drive web-to-app and cross-channel installs with SEO, Content, Social, CRM and Partnerships (IB/affiliate) teams, including deep links and QR flows.

Measurement and analytics

• Own the mobile measurement setup with our MMP (e.g. AppsFlyer / Adjust), SKAdNetwork / AdAttributionKit and Google Privacy Sandbox for Android.
• Work with BI to build cohort, LTV and payback reporting that ties app installs to FTD, net deposits and ARPU.
• Keep event tracking, postbacks and attribution windows accurate across all partners.

Funnel and conversion

• Partner with Product and Dev on onboarding, KYC and first-deposit flows in the app to lift install-to-FTD conversion.
• Work with CRM & Lifecycle manager (Salesforce Marketing Cloud) on push, in-app and email journeys for new app users.

Compliance

• Ensure all app marketing meets the requirements of each regulator (ASIC, CySEC, FSCA and others) and Apple / Google financial-services policies, including risk warnings and country restrictions.

Candidate profile:

• Proven experience in online retail trading (FX/CFDs), iGaming or crypto: you understand regulated, high-CPA acquisition, deposit-driven funnels and the ad-platform restrictions these verticals face.
• Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs.
• 4+ years in mobile app user acquisition, with hands-on ownership of a multi-channel paid budget (ideally USD 250k+ a month).
• Proven ASO results on both App Store and Google Play.
• Deep working knowledge of an MMP (AppsFlyer, Adjust or Branch), SKAdNetwork and post-ATT measurement.
• Strong analytical skills: cohort analysis, LTV modelling and incrementality thinking; comfortable in Excel / Google Sheets and BI dashboards.
• Experience optimising to down-funnel events (registration, deposit, purchase), not just installs.
• Fluent English, written and spoken.

Nice to have

• Knowledge of financial-promotion rules (ASIC, CySEC, FSCA) and Apple / Google policies for financial apps.
• SQL or BigQuery; familiarity with Salesforce Marketing Cloud.
• A second language relevant to our key markets (e.g. Spanish, Portuguese, Arabic, Chinese, Thai or Vietnamese).

Our offer:

• Welcoming, young and multicultural team with approachable leadership
• Ability to contribute to dynamic business at a growth phase
• High level of autonomy, support of ideas and putting your expertise into the best practices for the company
• Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders
• Competitive remuneration, regular salary reviews and performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations

Journey to FP Markets:

• Interview with HR
• Interview with CMO

Join our team and be a part of a professional, rapidly-growing company operating in a multicultural environment!