Mobile App Content Manager

Life Time Inc.; Chanhassen (MN); On-site; USD 70,000 - 97,000; Full time

Job summary

A leading company in wellness and fitness services is seeking a Mobile App Content Manager to oversee and optimize the performance of content within their popular app. The role is integral to enhancing user engagement and retention, requiring strong analytical skills, collaboration with various teams, and a passion for health and wellness. Successful candidates will manage diverse content strategies and be adept with data-driven techniques to improve user experience.

Benefits

Fully subsidized membership

Discounts on Life Time products and services

401(k) retirement savings plan with company match

Training and professional development

Paid sick leave

Medical, dental, vision coverage

Paid time off

Qualifications

• Experience managing content calendars and workflows.
• Strong analytical skills with proficiency in Excel.
• Experience with A/B testing frameworks.

Responsibilities

• Own and manage the app publishing calendar to maximize engagement.
• Analyze in-app performance metrics to improve effectiveness.
• Design and analyze A/B tests to evaluate content effectiveness.

Skills

Analytical skills

Content management

Communication

Data-driven insights

Collaboration

Education

Bachelor's degree in marketing, communications, or digital media

Tools

Excel

A/B testing frameworks

Adobe Analytics

DOMO

Job description

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Position Summary

At Life Time, we empower people to live healthier, happier lives through world-class fitness and wellness experiences. Our mobile app is the healthy way of life companion for millions of members, offering guided workouts, training programs, nutrition plans, meditations, and expert advice to support every stage of their journey.

Position Summary

At Life Time, we empower people to live healthier, happier lives through world-class fitness and wellness experiences. Our mobile app is the healthy way of life companion for millions of members, offering guided workouts, training programs, nutrition plans, meditations, and expert advice to support every stage of their journey.

Were seeking an App Content Manager to oversee and optimize the performance of campaigns and content within our mobile app, with the goal of driving engagement and retention. This role sits at the intersection of strategy, performance analysis, and content curation leveraging data to identify what sparks a members interactions, conversions/purchases, satisfaction, and long-term value. Working closely with analytics, marketing, content, and product teams, youll play a critical role in shaping an experience that keeps members inspired, informed, and coming back.

Job Duties/Responsibilities

• Own and manage the app publishing calendar to maximize engagement across diverse audience segments while supporting key objectives for 15+ internal business units.Includes featured content, carousels, landing pages, LAIC AI prompts, and more.
• Analyze in-app performance metrics (e.g., engagement trends, feature usage, content consumption) to identify high- and low-performing content types and user flows; provide strategic recommendations to improve effectiveness.
• Identify creative fatigue through performance data and request updated assets and copy informed by behavioral insights and campaign goals to enhance creative positioning.Act as a steward of the Life Time brand, ensuring all assets adhere with brand guidelines while driving performance.
• Design and analyze A/B tests to evaluate content effectiveness and apply learnings to continually refine strategy.
• Package and communicate performance findings, insights, and optimizations to stakeholders and cross-functional teams (marketing, product, creative, analytics, authoring).
• Maintain an ongoing understanding of best practices around app strategy, personalization, and user retention.
• Support publishing processes as needed.
  
  

Minimum Required Qualifications

• Experience managing multi-stakeholder content calendars and workflows.
• Strong analytical skills with proficiency in Excel; able to interpret and act on web or app analytics.
• Experience with A/B testing frameworks and performance measurement tools for content optimization.
• Understands marketing performance metrics.
• Proven ability to turn data into insight-driven recommendations and strategies.
• Effective communicator and collaborator across product, marketing, and analytics functions.
• Thrives in a dynamic, fast-paced environment and solves problems with little oversight.
  
  

Education:

• Bachelors degree in marketing, communications, digital media, or a related field.
  
  

Years of Experience:

• 46 years of experience in digital strategy, content management, or engagement roles.
  
  

Licenses / Certifications / Registrations:

• n/a
  
  

Preferred Qualifications:

• Experience in a membership-based, health/wellness, or lifestyle-focused app.
• Understands mobile UX principles and user behavior in app-based experiences.
• Familiar with segmentation and personalization tactics for content delivery.
• Proficient in Adobe Analytics and DOMO (or similar data visualization platforms).
  
  

Pay

This is a salaried position starting at $70,000.00 and pays up to $97,000.00, based on experience and qualifications.

Benefits

All team members receive the following benefits while working for Life Time:

• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law
  
  

Full-time Team Members are eligible for additional benefits, including:

• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance
• Pre-tax flexible spending and dependent care plans
• Parental leave and adoption assistance
• Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
• Deferred compensation plan, if the team member meets the required income threshold
  
  

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Wellness and Fitness Services

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