Mobile Ad Monetization Manager

Cat Daddy; Kirkland (WA); On-site; USD 85,700 - 126,860; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid holidays

Paid vacation

Sick days

401(k) plan

Stock purchase plan

Job summary

Cat Daddy, based in Kirkland, Washington, seeks an experienced Mobile Ad Monetization Manager to lead in-game advertising for iOS and Android. You will oversee video ads, offer walls, and monetize strategies within a collaborative product team to enhance player experience across our mobile games.

You will analyze metrics such as eCPM and ARPDAU, run A/B tests, and shape monetization with cross-functional partners, while balancing user experience and revenue goals.

Qualifications

• Experience managing Video Ads campaigns on iOS and Android.
• Strong analytical skills to interpret performance data.

Responsibilities

• Campaign & Video Ad Management: manage, analyze, and optimize Video Ads and Offer Wall campaigns.
• A/B Testing & Optimization: run tests to optimize monetization, including price floors and frequencies.
• Partner & Vendor Relations: select and maintain relationships with ad providers, networks, and mediation platforms.
• Product Collaboration: benchmark providers and propose improvements for video ads and offer walls.
• Cross-Functional Strategy: work with UA to align budgets and timelines.

Skills

Video ad campaign management

A/B testing

Vendor relations

Cross-functional collaboration

Data analysis

Job description

2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of hardworking game developers with a current focus on mobile games.

Overview

We’re looking for an experienced Mobile Ad Monetization Manager to join our team. In this role you will plan and oversee in-game advertising for iOS and Android games. You will work within a multi-disciplinary team to steer our efforts in building, operating, and managing Video Ads and Campaigns to better understand our players and enhance their experience with our mobile games.

Responsibilities

• Campaign & Video Ad Management: Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns
• A/B Testing & Optimization: Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation.
• Partner & Vendor Relations: Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms.
• Product Collaboration: Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games.
• Cross-Functional Strategy: Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition.
• Data Analysis: Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies.

Who We Think Will Be A Great Fit

• Experience: Proven track record managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces.
• Industry Background: A strong preference for candidates with a background in mobile gaming and a deep passion for the interactive entertainment space.
• Analytical Mindset: Highly skilled at compiling and analyzing complex performance data and metrics to drive decisions.
• Soft Skills & Drive: Self-motivated, driven, and highly comfortable receiving feedback and direction to constantly improve.
• Relationship Management: Strong interpersonal and negotiation skills, with an emphasis on building productive, positive relationships with external partners, management, and peers.
• Results-Oriented: A passion for delivering measurable results and a consistent track record of meeting or exceeding targets.

At Cat Daddy, we believe diversity of experience is fundamental to crafting accessible and fun gaming experiences for all players. We encourage everyone to consider being a part of our team.

The pay range for this position in Washington at the start of employment is expected to be between $85,700.00 and $126,860.00 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

If hired, employee will be in an at-will position and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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