Creative Marketing Specialist: Web, Photography & Content

Goodwill Manasota; Bradenton (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Goodwill Manasota is seeking a Marketing Specialist – Creative Services to manage website content, photography, and digital assets, under the Creative Services Manager. The role supports the organization’s digital presence, content creation, and brand-aligned production.

The ideal candidate has 2–4 years in website management, digital marketing, photography, or related fields, with proficiency in WordPress, Adobe Lightroom/Photoshop, and SEO best practices.

Qualifications

• Associates or Bachelor's degree in Marketing, Digital Media, Communications, Graphic Design, Photography, or related field; or equivalent experience.

Responsibilities

• Publishes content to the organization's website and landing pages in support of marketing initiatives, campaigns, fundraising, retail promotions, mission services, and organizational priorities.
• Develops and updates landing pages, blog pages, and other website content under the direction of the Creative Services Manager.
• Assists with website maintenance, quality assurance, content updates, and ongoing improvements.
• Coordinates with internal stakeholders to ensure website content remains accurate, meets accessibility standards, and is aligned with organizational needs.
• Supports search engine optimization (SEO) best practices through content formatting, metadata management, and website publishing standards.

Skills

Website content management

Digital marketing

Photography

Photo editing

SEO

Graphic design

Project management

Accessibility awareness

Education

Bachelor’s or Associate degree in Marketing, Digital Media, Communications, Graphic Design, Photography

Tools

WordPress

Adobe Lightroom

Photoshop

Canva

Google Analytics

Search Console

Job description

Goodwill Manasota is seeking a Marketing Specialist – Creative Services to manage website content, photography, and digital assets, under the Creative Services Manager. The role supports the organization’s digital presence, content creation, and brand-aligned production.

The ideal candidate has 2–4 years in website management, digital marketing, photography, or related fields, with proficiency in WordPress, Adobe Lightroom/Photoshop, and SEO best practices.