Mgr Marketing

Sage Restaurant Group; Alexandria (VA); On-site; USD 70,000 - 110,000; Full time

Job summary

The Alexandrian in Alexandria, VA is seeking a Marketing Manager to develop, implement and manage online marketing programs, including websites, social media and SEO. You will collaborate with hotels and agencies to achieve objectives and maximize revenue while maintaining brand identity across channels.

The role calls for a minimum of 2–4 years in marketing, preferably with hospitality experience, and strong communication and coordination skills to drive successful campaigns and content

Qualifications

• A four year college degree or equivalent education/experience.
• 2-4 years of experience in a marketing position; hospitality experience preferred.
• Strong interpersonal, verbal and written communication skills; negotiation ability; attention to detail.

Responsibilities

• Manage online presence with content for branded hotel websites, vanity sites, company site and third party sites.
• Coordinate with hotels/agencies to optimize SEO using current best practices.
• Direct, manage or assist hotels and agencies in online/digital marketing, including website development.
• Conduct and track email marketing campaigns for hotel business units.
• Use analytics to drive improved content and marketing decisions and reports.

Skills

Interpersonal communication

Verbal communication

Written communication

Negotiation

Attention to detail

Multitasking

Professional appearance

MS Word (Windows)

Time management

Education

Four-year college degree or equivalent

Tools

Content management

Job description

Why us?

You Belong Here

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites


• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO


• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing


• Conduct and track on-going email marketing campaigns for a variety of hotel business units


• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions


• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs


• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises


• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel


• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed


• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.


• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions


• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs


• Develop and implement companywide Public Relations initiatives and programs.


• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner


• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions


• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs


• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral


• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals


• Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials


• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.


• Current search engine optimization (SEO) strategies


• Use of content management systems (CMSs) to update hotel websites


• Administrative knowledge for social media sites, including Facebook, Twitter and YouTube


• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills


• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals


• Ability to negotiate effectively


• Excellent attention to detail and multi-tasking skills


• Professional appearance and manner


• Computer literacy, specifically MS Word for Windows


• Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.


• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

ID: 2026-33070

Position Type: Regular Full-Time

Property: The Alexandrian

Outlet: Not Applicable

Category: Sales & Marketing

Address: 480 King St

City: Alexandria

State: Virginia

EOE Protected Veterans/Disability