Meta Search Strategy Lead for Hospitality

Publicis Group; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption support

Flexible working arrangements

Work Your World Program

Job summary

Razorfish is seeking a Paid Search Strategist to support a large-scale hospitality client within the Meta Search ecosystem. The role focuses on performance management, project coordination, stakeholder communication, and strategic oversight rather than hands-on campaign execution.

You will lead day-to-day strategic initiatives, coordinate launches with cross-functional teams and partners, and analyze data to drive actionable insights and recommendations.

Qualifications

• 3-5+ years of experience in paid media, paid search, media strategy, performance marketing, digital activation, or a related field.
• Strong project management and organizational skills.
• Ability to manage multiple priorities simultaneously.
• Experience coordinating cross-functional teams, vendors, agencies, or clients in a fast-paced environment.
• Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable recommendations.
• Excellent verbal and written communication skills.
• Understanding of digital media measurement, performance KPIs, attribution concepts, and marketing analytics.
• Proven ability to solve problems, navigate ambiguity, and manage complex projects from planning through execution.
• Demonstrated use of AI tools to improve workflows, automate processes, accelerate analysis, or enhance productivity.
• Experience working with Meta Search platforms such as Google Hotel Ads, TripAdvisor, Trivago, Kayak, or Bing Travel is preferred
• Familiarity with feed-based marketing, product feeds, inventory feeds, or data feed management.
• Experience within hospitality, travel, ecommerce, retail media, or performance marketing environments.
• Exposure to Google Ads, Search Ads 360 (SA360), Microsoft Ads, or other digital advertising platforms.

Responsibilities

• Serve as the day-to-day strategic lead supporting Meta Search initiatives across multiple travel and hotel advertising platforms.
• Coordinate campaign launches, activations, and strategic initiatives across cross-functional teams and external partners.
• Monitor campaign performance and proactively identify opportunities to improve business outcomes.
• Ensure campaign quality, tracking accuracy, and operational excellence through ongoing QA and performance oversight.
• Analyze data and performance trends to provide actionable insights and recommendations.
• Partner with third-party vendors responsible for campaign management and hold partners accountable for performance delivery.
• Support troubleshooting efforts related to tracking, feeds, connectivity, data discrepancies, and publisher integrations.
• Manage timelines, dependencies, and deliverables across multiple stakeholders and projects simultaneously.
• Present performance insights, recommendations, and status updates to internal teams and client stakeholders.
• Collaborate with analytics, media, technology, and publisher teams to drive continuous optimization and operational improvements.
• Leverage AI tools and emerging technologies to enhance efficiency, improve workflows, streamline reporting, and support strategic decision-making.

Skills

Paid media

Paid search

Media strategy

Performance marketing

Digital activation

Job description

Razorfish is seeking a Paid Search Strategist to support a large-scale hospitality client within the Meta Search ecosystem. The role focuses on performance management, project coordination, stakeholder communication, and strategic oversight rather than hands-on campaign execution.

You will lead day-to-day strategic initiatives, coordinate launches with cross-functional teams and partners, and analyze data to drive actionable insights and recommendations.