Meta Ads Specialist - Lead Gen & Performance

Avinash Shankar Mankala; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

Avinash Shankar Mankala is seeking a results-driven Meta Ads specialist to create and manage campaigns for coaches, consultants, or info-product businesses. You will monitor performance daily, test creatives, audiences, and ad angles, and collaborate with funnel builders and copywriters to drive leads and bookings.

The role demands strong data analysis, independent decision-making, and clear reporting. You will prepare weekly performance reports and identify scaling opportunities,

Qualifications

• 1+ years of Meta Ads experience.
• Experience with lead generation or appointment funnels.
• Strong understanding of campaign optimization.
• Ability to analyze data and make decisions independently.
• Excellent communication and reporting skills.

Responsibilities

• Create and manage Meta ad campaigns
• Monitor and optimize campaign performance daily
• Test new creatives, audiences, and ad angles
• Analyze key metrics (CPL, CPA, ROAS, Booked Calls)
• Collaborate with funnel builders and copywriters
• Prepare weekly performance reports
• Identify scaling opportunities and troubleshoot issues

Skills

Meta Ads

Lead Gen

Campaign optimization

Data analysis

Independent decision making

Reporting

Tools

CRM tools

funnel platforms

Job description

Avinash Shankar Mankala is seeking a results-driven Meta Ads specialist to create and manage campaigns for coaches, consultants, or info-product businesses. You will monitor performance daily, test creatives, audiences, and ad angles, and collaborate with funnel builders and copywriters to drive leads and bookings.

The role demands strong data analysis, independent decision-making, and clear reporting. You will prepare weekly performance reports and identify scaling opportunities,