Meta Ads Growth Specialist, Home Services

SwiftSocial LLC; Bellevue, Northern (WA, KY); Hybrid; USD 48,000 - 83,000; Full time

Job summary

SwiftSocial LLC seeks a Meta Ads Growth Specialist to drive lead-generation for generator installers across the US and Canada. You’ll run, diagnose, and optimize Meta campaigns, launching and scaling within documented playbooks alongside our Head Media Buyer.

You’ll own routine execution with QA rigor, write clear updates, and coordinate with clients to improve booked calls and lead quality. This remote role requires overlap with US East business hours.

Qualifications

• Experience managing several Meta lead-generation accounts simultaneously.
• Ability to walkthrough accounts and explain pause, scale, and testing decisions.
• Understanding of lead generation; e-commerce ROAS alone is not enough.

Responsibilities

• Review account performance daily and take action as needed.
• Launch campaigns, adjust budgets, test creative, diagnose performance problems.
• Track cost per lead, lead quality, and booked calls; monitor pacing and account health.
• Write clear updates that explain changes, reasoning, and next steps.
• Flag tracking, funnel, CRM, and follow-up issues affecting ads.
• Document winning decisions for reuse by the team.
• Move between accounts as priorities change without disputes.

Skills

Meta ads

Lead generation

Account optimization

English updates

Cross-border campaigns

Tools

Meta Ads Manager

Loom

CRM systems

Job description

Meta Ads Growth Specialist, Home Services

Run accounts. Improve the system.

Run Meta lead-generation campaigns for generator installers. Launch, optimize, diagnose, and improve accounts alongside our Head Media Buyer.

SwiftSocial runs paid acquisition for generator installers across the United States and Canada. We handle Meta ads, landing pages, qualification, CRM delivery, follow-up, and appointment-setting systems.

We are hiring an experienced Meta lead-generation operator. You will report to Milos, our Head Media Buyer. Milos owns cross-account strategy, standards, certification, complex escalations, and any decision outside the documented playbooks and thresholds.

You own certified routine execution. Launch, pause, scale, and budget authority expands as you prove accurate execution and clean QA, not on a fixed calendar date.

Why This Role Matters

Paid acquisition is the engine behind every client account we run. When the ads work, installers book real jobs, and the accounts you improve set the standard the rest of the team follows.

What You'll Actually Do

• Review account performance every business day and take action when the numbers require it.
• Launch campaigns, adjust budgets, test creative, and diagnose performance problems.
• Track cost per lead, lead quality, qualified booked calls, pacing, and account health.
• Write short updates that say what changed, why, and what happens next.
• Flag tracking, funnel, CRM, and client follow-up problems that distort ad performance.
• Document winning decisions so the rest of the team can reuse them.
• Move between accounts as priorities change without arguing over account ownership or credit.

What Good Looks Like

You start on certified routine execution inside documented playbooks and thresholds. As your launches, pauses, budget moves, and QA come back accurate, your authority expands step by step. Anything outside the playbooks or thresholds goes to Milos until he certifies you on it. By day 60, every account you touch has a clear testing plan and change log. By day 90, you are finding useful patterns across accounts and improving the operating system.

Required Experience

• You have personally managed several Meta lead-generation accounts at the same time.
• You can show an account walkthrough and explain real pause, scale, and creative-testing decisions.
• You understand lead generation. E-commerce ROAS alone is not enough.
• You can overlap with United States Eastern business hours.
• You write clear English updates for teammates and client-facing summaries.
• You respond to meaningful performance changes the same business day.

Useful but not required:

Compensation

$3,500 per month base plus a marginal share of total company collected recurring MRR. The share starts on day one and does not depend on which accounts you are assigned. Expected annual compensation is about $48,000 to $83,000 as company MRR grows.

Marginal share of company MRR

• First $250,000 of company MRR 0.50%
• $250,000.01 to $500,000 0.35%
• $500,000.01 to $750,000 0.20%
• $750,000.01 to $1,000,000 0.10%
• Above $1,000,000 0.05%

Each rate applies only to the MRR inside that band, so there are no pay cliffs.

Projected monthly

Hiring Process for This Role

1

Application and one account walkthrough

We read your answers and watch the single Loom walkthrough of a Meta lead-generation account you personally managed.

2

20 minute screen with Evan

A short call to confirm experience, hours, and the posted compensation.

3

Paid account-analysis assessment

A separate paid assessment. Two hours of work for a flat $200. You review a real account situation and tell us what you would change and why.

4

Technical interview with Milos

Account judgment, diagnosis, testing discipline, and where you escalat.

5

Operating interview with Evan

How you communicate, document, and run a daily execution queue.

6

Decision

You get a clear answer within 48 hours of the final interview.