Senior Manager, Paid Social

Opascope; Northern (KY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

20 days PTO

401(k) with company match

Health insurance

Remote

Job summary

Opascope, a performance marketing agency, is seeking a Senior Director, Paid Social to own strategy, execution, and client relationships across ecommerce accounts.

You will lead 5 to 7+ years of paid social experience, manage $500k+ monthly accounts, and guide the team in delivering high-performing ads while coordinating with creative and analytics.

Qualifications

• 5 to 7+ years managing paid social, with a track record on Meta specifically.
• 3 to 5+ years client-facing, owning relationships and client calls.
• Managed at least one $500,000+ per month ad account alongside a book of smaller ones.
• Fluency in Meta Ads Manager and a creative analytics platform.

Responsibilities

• Own strategy and execution for each account you manage.
• Lead bi-weekly client calls and act as the day-to-day liaison between client and internal teams.
• Brief the creative strategist, review new creative before it ships, and maintain quality standards.
• Drive acquisition funnels, advertorials, listicles, and landing pages, and judge output.

Skills

Strategy development

Client relationship

Data-driven decisions

Creative briefing

Communication skills

UI/UX perspective

Tools

Meta Ads Manager

Triple Whale

Northbeam

Figma

Canva

Notion

Job description

Full-time. Remote, US-based with 9am to 5pm ET overlap.

You carry 5 to 10 paid social accounts and lead the larger ones end-to-end: strategy, execution, the bi-weekly client call, and the relationship.

When performance softens, you open the account, read the data, and come back with creative solutions. If the part you like is finding the problem before anyone hands you a brief, this seat will suit you.

The book.

5 to 10 clients, primarily ecommerce. Larger accounts spend $500k+ per month; the rest range from roughly $25k to $100k. You are the strategy and execution lead on every account you own, and you support the rest.

The relationship.

You will lead recurring client calls and act as the day-to-day liaison between the client and internal teams. You are who the client talks to. You’ll have a team behind you, but the account is yours.

The creative direction.

You brief the creative strategist, review new creative before it ships, and hold the bar on quality. You’re not afraid to think outside the box, source new creators or creatives, and do whatever it takes to deliver high-performing ads.

The funnel.

We put heavy emphasis on acquisition funnels, advertorials, listicles, and landing pages. You drive that work and judge the output.

The numbers.

You are comfortable owning and scaling a $500k+ per month account, and just as comfortable making $10k a month work.

What you do not own.

Creative production and the measurement stack. You direct creative, and you interpret the data; the creative department and the analytics function own them.

Experience

• 5 to 7+ years managing paid social, with a track record on Meta specifically
• 3 to 5+ years client-facing, owning relationships and client calls. Not a hard floor for the right operator.
• Managed at least one $500,000+ per month ad account alongside a book of smaller ones
• Fluency in Meta Ads Manager and a creative analytics platform

Skills

• You can develop, communicate, and execute strategies to scale ad accounts
• You can tell a client what the data means, how performance is tracking, and what happens next.
• You know how to highlight good news, and you know how to communicate through bad performance without losing the room.
• You know good copy at a glance and can explain why it works.
• You have a real point of view on UI/UX, especially for Meta acquisition funnels. Design skills are a bonus.
• You reason from what the account is actually doing. When performance drops, you workshop angles and personas out of the data, then hand the creative strategist a written brief.

Nice-to-haves

• You have built advertorials, listicles, or acquisition funnels
• AI design and copy tooling in a production workflow
• Affiliate, creator, or partnership ads experience
• Working knowledge of other paid channels. We are Meta-focused today, but breadth helps.

Meta Ads Manager · Triple Whale or Northbeam (MTA) · Motion or Adnova (creative analytics) · Haus, Workmagic or Prescient (MMM) · Figma or Canva · Frame.io · Notion

• Creative department: a creative strategist, graphic designer, and video editor.
• Affiliate manager, sourcing affiliates and creators for partnership ads on select accounts.
• Paid media support specialist, assisting with ad build and upload. You still execute.
• Copywriters, including landing page specialists, when an account needs more copy.
• Senior Director, Paid Social, your escalation path and sparring partner.
• Director of Emerging Channels and Director of Paid Search, so you can scale Meta alongside TikTok and Search.

Days 1 to 30.

Onboard, audit the current accounts, meet the team, learn the tooling, and learn how we brief creative. Begin shadowing on existing accounts by joining meetings and contributing.

Days 31 to 60.

Take over 1-2 clients as the lead. Own the bi-weekly calls, the strategy, the next set of tests, and the implementation on those accounts.

Days 61 to 90.

Take on your full book as new clients onboard, leading the larger accounts and supporting the smaller ones.

Opascope is a performance marketing agency running more than $30M a month in ad spend for consumer and B2B brands. We work across paid media, SEO, AI visibility, and creative.

• Senior teams, real ownership. Direct client relationships with no junior layer in between. You own outcomes and you see the impact of your work.
• Ambitious clients across the growth curve. Series B startups through public companies. Brands that are scaling and care about performance.
• We build our own tools. AI agents, proprietary tools, automations, dashboards. If something we need does not exist, we make it.
• Always learning. Small team, cross-channel exposure, and plenty of hard problems.

You will work directly with clients from the start, with no account-manager layer between you and the people paying for the work. Paid and organic run in tandem on shared accounts, so you will coordinate across practices rather than inside a silo. Senior people here bring the problem and a recommendation at the same time.

• 20 days PTO
• 401(k) with company match
• Health insurance
• Remote

Opascope is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.