Membership Sales Specialist

AAA; Las Cruces (NM); On-site; USD 40,000 - 70,000; Full time

Benefits offered by this job

Health coverage

401(K) with match

Pension

Tuition assistance

Floating holidays / PTO

Parental leave

Wellness programs

Employee discounts

Job summary

AAA is seeking a dynamic Membership Sales Specialist to drive new consumer memberships through face-to-face engagement at trade shows, fairs, and pop-up events. The role emphasizes event-based, community activation work with a hybrid schedule requiring at least one day per week in a AAA Branch.

Ideal candidates are high-energy, persuasive sales professionals who excel in fast-paced public environments and can operate with a consultative approach to close enrollments and support brand growth.

Qualifications

• 1–3 years of sales experience, preferably event-based or retail.
• Valid driver’s license and reliable transportation.
• Willing to travel within state and out of state.

Responsibilities

• Sell memberships and services at community events, festivals, and pop-ups.
• Engage consumers one-on-one with a confident, friendly approach.
• Explain benefits, pricing, and value to drive enrollments.
• Set up and break down promotional booths at events.
• Meet or exceed daily, weekly, and monthly sales goals.
• Document sales and leads using company systems.
• Support local marketing and community outreach efforts.
• Build rapport to support renewals and referrals.

Skills

Outside sales

Face-to-face selling

High energy

Communication skills

Persuasion

Time management

Customer-focused

Tools

POS systems

Tablets

Job description

Membership Sales Specialist

Job Description

With more than 125 years of trusted service, AAA has built a reputation for reliability, advocacy, and value for its members. We are seeking an energetic Membership Sales Specialist (MSS) to serve as a frontline, outside sales representative focused on driving new consumer memberships through direct, face-to-face engagement, with a primary emphasis on trade shows, expos, and large-scale promotional events. This role is focused on event-based, pop-up, retail partner, and community activation work. This role is ideal for a high-energy sales professional who thrives in fast-paced, public environments and enjoys engaging prospective members on the spot. The position is hybrid with at least one day per week in a AAA Branch.

Remote Work Capable

• This is a hybrid position that requires employees to report to a designated branch location at least once a week.

Key Responsibilities

• Sell memberships and related services at community events, retail partner sites, festivals, fairs, and pop-up locations
• Engage consumers one-on-one using a confident, friendly, and persuasive sales approach
• Explain membership benefits, pricing, and value propositions to drive immediate enrollments
• Serve as a brand ambassador while representing the organization in high-traffic public environments
• Set up, operate, and break down promotional booths and displays at off-site events
• Meet or exceed daily, weekly, and monthly sales goals
• Use consultative and needs-based selling techniques to close individual transactions
• Generate cross-sell leads for additional products and services
• Accurately document sales, leads, and customer interactions using company systems
• Participate in local marketing and awareness efforts through community outreach
• Build rapport and long-term relationships to support renewals, referrals, and brand loyalty
• Work flexible schedules, including evenings, weekends, and holidays, based on event needs
• Collaborate with internal teams to support promotions, campaigns, and event execution

Required Skills & Competencies

• Strong outside and face-to-face consumer sales skills
• High-energy, outgoing personality comfortable approaching the public
• Excellent communication, presentation, and persuasion skills
• Ability to thrive in fast-paced, goal-driven environments
• Strong objection-handling and closing abilities
• Ability to work independently in off-site and public settings
• Customer-focused mindset with a consultative sales approach
• Ability to stand for extended periods and work outdoors when required

Required Qualifications

• Willing to travel within state and out of state
• 1–3 years of experience in retail, consumer, or event-based sales preferred
• Experience in membership, subscription, wireless, or brand sales a plus
• Valid driver’s license and reliable transportation (if required for event travel)
• Property and Casualty Insurance License, valid in selling state- Issued by State
• Comfort using tablets, mobile devices, or point-of-sale systems

Preferred Experience

• Sales experience similar to wireless retail (e.g., T-Mobile), warehouse retail (e.g., Costco), or brand ambassador roles
• Commission-based or quota-driven sales environments
• Experience working community events, pop-up sales, or promotional activations

Work Environment

This position is primarily based off-site at community events, partner locations, and public venues. The role requires frequent interaction with customers in high-visibility environments and a flexible schedule based on event availability.

Remarkable benefits:

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)

Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

Our organization participates in E-Verify