Membership Sales & Marketing Coordinator

Bousquet Sport; Pittsfield, Northern (MA, KY); Hybrid; USD 52,000 - 58,000; Full time

Job summary

Bousquet Sport in Pittsfield, MA, is seeking a Membership Sales & Marketing Coordinator to drive membership growth and program participation while strengthening community ties. The role focuses on proactive sales, relationship building, and marketing execution.

Reporting to the Program & Marketing Manager, you will manage inquiries, tours, enrollments, and CRM leads, and promote services such as programs, clubs, and events to boost revenue and member experience.

Responsibilities

• Manage membership inquiries, conduct club tours, guide enrollment, and follow up to drive conversions.
• Build relationships with prospective and current members to support membership growth, referrals, engagement, and retention.
• Maintain an active sales pipeline in CRM systems and track leads, sales activity, conversion rates, and results.
• Promote memberships, programs, personal training, racquet sports, camps, events, and other services to increase member engagement and revenue.
• Develop opportunities for corporate memberships, community partnerships, sponsorships, and other business development initiatives.
• Execute marketing strategies and campaigns across social media, email, website, digital, and print channels.
• Create engaging content and promotional materials, including photography, video, graphics, newsletters, advertisements, and in-club communications.
• Coordinate marketing campaigns promoting memberships, programs, camps, leagues, tournaments, clinics, events, and special promotions.
• Maintain consistent Bousquet Sport branding and messaging across all communication channels and promotional materials.
• Develop community-focused content and promotional opportunities that increase awareness, generate leads, and strengthen the Bousquet Sport brand.
• Maintain accurate membership, lead, and sales information in Club Automation and other CRM systems.
• Prepare regular reports on membership sales, lead activity, conversion rates, marketing initiatives, and campaign performance.
• Maintain marketing calendars, organize marketing assets, and coordinate production and distribution of promotional materials.
• Monitor member feedback, marketing performance, business trends and communicate opportunities for improvement to leadership.
• Assist with marketing expense tracking and other projects and initiatives as assigned by the Program & Marketing Manager.

Job description

Job Location: 100 Dan Fox Drive - Pittsfield, MA 01201

Salary Range: $52,000.00 - $58,000.00 Salary/year

Membership Sales & Marketing Coordinator

Anticipated Start Date: October 2026

Classification: Full-Time, Exempt

Salary: $52,000 – 58,000/annual

Position Summary

The Membership Sales & Marketing Coordinator is responsible for driving membership growth, increasing program participation, and strengthening community engagement through proactive sales, relationship building, and marketing execution. This position serves as the primary sales representative for Bousquet Sport, guiding prospective members through the sales process while promoting membership, programs, services, and events.

Working under the direction of the Program & Marketing Manager, the Coordinator develops relationships with prospective and current members, builds community and corporate partnerships, and executes marketing initiatives that support membership acquisition, retention, and revenue growth. The ideal candidate is energetic, organized, relationship-focused, and motivated by achieving measurable results while creating positive experience for prospective and current members.

Key Responsibilities

Membership Sales & Business Development

• Manage membership inquiries, conduct club tours, guide prospective members through enrollment, and maintain consistent follow-up to drive conversions.
• Build relationships with prospective and current members to support membership growth, referrals, engagement, and retention.
• Maintain an active sales pipeline in Club Automation/CRM systems and track leads, sales activity, conversion rates, and results.
• Promote memberships, programs, personal training, racquet sports, camps, events, and other services to increase member engagement and revenue.
• Develop opportunities for corporate memberships, community partnerships, sponsorships, and other business development initiatives.

Marketing & Brand Development

• Execute marketing strategies and campaigns developed by the Program & Marketing Manager across social media, email, website, digital, and print channels.
• Create engaging content and promotional materials, including photography, video, graphics, newsletters, advertisements, and in-club communications.
• Coordinate marketing campaigns promoting memberships, programs, camps, leagues, tournaments, clinics, events, and special promotions.
• Maintain consistent Bousquet Sport branding and messaging across all communication channels and promotional materials.
• Develop community-focused content and promotional opportunities that increase awareness, generate leads, and strengthen the Bousquet Sport brand.

Administration & Performance

• Maintain accurate membership, lead, and sales information in Club Automation and other CRM systems.
• Prepare regular reports on membership sales, lead activity, conversion rates, marketing initiatives, and campaign performance.
• Maintain marketing calendars, organize marketing assets, and coordinate production and distribution of promotional materials.
• Monitor member feedback, marketing performance, business trends and communicate opportunities for improvement to leadership.
• Assist with marketing expense tracking and other projects and initiatives as assigned by the Program & Marketing Manager.

Physical Demands

This position requires frequent movement throughout the facility while conducting membership tours, attending programs and events, engaging with members, and capturing marketing content. The Membership Sales & Marketing Coordinator must be able to stand, walk, bend, and occasionally lift promotional materials or equipment up to 40 pounds. The role combines office work with active engagement throughout the club and the surrounding community.

Additional Information

The duties and responsibilities described above are intended to describe the general nature and level of work performed by individuals in this position. They are not intended to be an exhaustive list of all responsibilities, duties, or skills required. Management reserves the right to modify, add, or remove duties as business needs change. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position, consistent with the Americans with Disabilities Act.

Bousquet Sport LLC is an equal opportunity employer and considers all applicants for employment without regard to legally protected characteristics.